Branford, Connecticut September 30, 2013 Business News
(PRLEAP.COM) Branford, CT – October 1, 2013 – Mosaic Printing, Signage and Marketing Services increases overall print volume by 30 percent with award-winning Toshiba print production technologies. By adding the new Toshiba digital press to its fleet, the Branford, CT-based printer has realized faster turnaround times, more flexible document management capabilities due to reliable technology and provides a foundation for future growth.
With the unpredictability of today’s business environment it’s nice to know you can count on Mosaic. Mosaic can tackle any print project for your demanding needs.
Mosaic Printing, Signage and Marketing Services cover all the bases when it comes to getting your messages noticed either with Professional Printing Services, Signage or online with our Internet Marketing Service.
A complete source for graphics, printing and mailing needs, Mosaic delivers fast, superior-quality output to clients as its number one priority. Mosaic management is always evaluating new solutions that would improve output quality while also reducing ongoing issues with production bottlenecks.
Al Canosa said “We considered all of the major digital imaging manufacturers and determined that a Toshiba digital press system would offer a broader range of capabilities and drastically improve our turnaround time while maintaining our rigid quality control procedures.”
“In the print marketplace, it’s extremely important to have service people that understand the needs of customers. Toshiba has an excellent service track record and this was one of the most compelling competitive advantages when selecting the new solution. Toshiba has been proactive in understanding our workflow needs to keep the new production print systems running at peak performance and we are more than pleased with the overall improvement it has brought to our business while providing the foundation for future growth.” said Al Canosa, Managing Director of Mosaic Printing, Signage and Marketing Services.
About Mosaic Printing, Signage and Marketing Services:
Mosaic Printing, Signage and Marketing Services utilize the most current technology and equipment to provide high-quality products quickly and cost-effectively. Products and services include: high-end, full color offset and digital printing, exterior and interior signage, mailing service, lead acquisition, web to print technology, direct marketing services, Internet Marketing.
contact Al Canosa,
Mosaic Printing, Signage & Marketing Services,
or visit our web site,
Content marketing involves the creation and sharing of content that’s engages and informs your target audience. The more captivating the content, the more likely it is to be circulated. Movies present your message in a way that text and plain images can’t. It gives you a unique opportunity to show some personality, and it can even be done on a reasonable budget.
We’ve got a few simple tips for creating top-notch movies to enhance your marketing efforts.
If this is your first video endeavor, don’t bite off more than you can chew. It’ll lead to chewing with your mouth full—unattractive on multiple levels. Pick a simple topic with a clear message you feel you can share some unique insight on for your audience.
Next, make sure your video is in a readily sharable format. So make a Facebook post, tweet it, pin it and any other means you have to circulate it. Consider attaching this video in your next email newsletter—including videos in emails is said to boost conversion rates by as much as 50 percent. The more you can share the video and get it shared, the more brand awareness it brings.
This may seem like an obvious suggestion, but you’d be surprised. Avoid giving into the temptation of making your first video post something cutesy or comical. While these can be elements within your video, there needs to be a benefit or call to action for the viewer.
What do they get out watching? A helpful tip or easy solution? A product demonstration? An answer to a question? Additionally, ensure that your video integrates your company’s culture and personality, as videos are an awesome opportunity to do so.
Got you on board for this video thing, but fresh out of ideas? We’ve assembled a short list to get you going. Take one of these ideas and roll with it. Put your own spin on it. Your company is as unique as a fingerprint, use this opportunity to show that.
No matter the topic you select, ensure your video is high quality. A low quality video reflects poorly on your professionalism and authority of the subject matter. That doesn’t mean you need fancy equipment. Many low cost cameras—including your iPhone—can do the trick, depending on the subject matter. You just want to be sure your video is a caliber of video you yourself would watch.
CONTENT MARKETING IS STILL KING…MOSAIC CAN HELP YOU GET NOTICED AND REMEMBERED
Give us a call you will be glad you did (203) 483-4598, Toll Free 866-668-7759
While it may seem obvious, most businesses are not even doing a good job at the three basics. If you can make sure to keep these areas in good shape, you will by default stand head and shoulders above the rest.
1. Quality of product: Make sure the quality of your product is demonstrably equal to or better than your best competitor. Make a list of the top three or four qualities your customer looks for in your type of product and make sure you are delivering it.
2. Quality of service: The tone with which business is conducted can make all the difference in the world. What are the most important service qualities to your clientele? Is it timeliness, friendliness, personal attention, cleanliness?
3. Quality of process: Here is where many businesses miss the mark. They offer a great product or service, do it in a customer-focused way, but make the process of doing business with them a burden. Are they making it harder or easier for your customers to do business with you? For example: What is your refund policy? Satisfaction guarantee? How do you manage long lines? Do you take credit cards on even small purchases?
4. Brand recognition: The brand of an organization has a tough job. It has to imprint what that company stands for on the hearts and minds of all the people the company wants to reach. It also has to communicate the value of a product or service and do so in a way that people remember it despite the thousands of messages and advertising we are all bombarded with on a daily basis. Brand recognition, thus, refers to how aware the people in your market are of your products or services. When you refer to a product or service as a household name, whether it’s Coca-Cola, the Salvation Army, Kleenex, Boy Scouts or Jell-O, you are speaking of its brand recognition.
To put these four crucial elements in place, I suggest you do two things. First, go check out some of your competitors in your area and see how they stack up against the items above. Next, create a simple feedback system for your customers, asking them to evaluate your products and service.
Lastly, find a way in one of these four areas to distinguish yourself. How can you differentiate yourself?
Remember, it’s the combination of the above basics done perfectly, combined with a slight twist to differentiate you that will go a long way in setting your business apart from your competitors.
Mosaic Printing, Signage and Marketing Services,
250 West Main St, Branford, CT
You’ve heard about SEO.
That’s why I wrote this report – to show you not one, not two….but five different reasons to buy SEO.
People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO.
Those questions and issues are addressed in this article – beginning with the most compelling reason why buying SEO is such a good idea.
We intuitively sense that a #1 ranking indicates top class. An athlete who wins the gold medal is a champion. Silver and bronze winners are runners-up. All the rest are ‘also rans’… and no one cares about them!
Search engine rankings are similar. The top spot on Google SERPs gets 36.4% of all clicks, the #2 spot gets 12.5%, #3 takes 9.5%, and from there it declines quickly. Being at the top of the heap wins you ‘front of mind’ recall and brand awareness and wins you more sales.
If your website doesn’t pop up on the first page of Google for your business critical keywords and phrases, then it’s… “Houston, we have a problem!”
1. SEO Is Not A Cost But An Investment
An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.
Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been likened to investing in real estate – the returns can be truly stupendous when you get it right.
2. SEO Turns The Spotlight On Your Sales Rockstar
And who would that be? Your website!
Think about it. It’s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.
Search engine optimization lavishes attention on your sales rock-star, generating the highest performance by giving it the right emphasis and focus in your marketing arsenal.
3. SEO Is A Crucial Part Of Your Marketing Mix
If you’ve read my other posts here at Mosaic, you’ll already know that I’m clear about the importance of SEO for marketing any business. SEO is the master when it comes to pulling in prospects, and can help boost conversions too.
But I also believe that SEO is not the only game in town! SEO alone cannot help you reach your highest marketing potential. Social media, branding and other marketing strategies segue into and complement SEO, the combination strengthening and reinforcing each element to grow your business exponentially… faster.
As a manager or CEO then, your challenge isn’t about picking one over another, but how best to intelligently integrate SEO into your marketing mix to reap rich rewards.
And that’s why this isn’t a ‘battle between marketers’, with specialists in each branch trying to out-sell the other to their clients, but rather an opportunity for collaboration and partnership in leading a business manager or CEO towards the right mix of marketing services – including SEO – that will bring the highest cumulative benefit.
Instead of always “giving customers what they want”, it’s time to face the fact that, often, clients do not know how to select from the diverse options at their disposal.
As professionals, marketers and SEO consultants must not be dismissive or misleading about other specialties than their own, but instead help clients build the right foundation, mix and plan, and then guide them to effectively implement and manage the most cost effective, high-return strategies and tactics that are aligned with their overall business goals.
A part of the responsibility professional marketers share is to steer clients away from danger, or stop them from embracing populist tactics that will actually turn out to be a quagmire in which their business gets stuck, or quicksand into which it gradually sinks without a trace. In my opinion, ‘not telling the full truth’ is just the same as ‘lying’. This approach may not work for every company. Some might even frown at your desire to step outside your scope and field of expertise.
But for small and medium businesses and start ups, by adopting such an advisory/consultative role and offering professional advice, reaching out a helping hand to offer “business development” advice, and showing rock-solid proof to back up your offerings, prices and advice, you can go a long way in building trust. At that point, clients will be willing to follow you, even when you suggest an approach that points in another direction than what they believed would be the right choice.
It bears to always keep in mind that clients are buying a consultant’s expertise only because they don’t have it themselves, and therefore they are (logically) unable to ask for the “perfect offer”. Selling them whatever they ask for is often not in their best interests. And this is just as true for big brands with internal staff as it is for smaller businesses.
4. SEO Impacts The Research/Buying Cycle
SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.
Assuming that everybody has heard about your brand or thinks that you’re the best place to buy can be a very costly mistake. People are constantly researching good deals, and are using the social-driven Web for comparison shopping. And price conscious shopping behavior is more common in tough financial times, when consumers spend their money more cautiously.
SEO plays an important role in this research and buying cycle. It’s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. It’s about being where your customers are, and directing them towards solutions you offer them.
5. SEO Pricing Is Variable
There are no universal standards by which you can fix a ‘rate card’ for SEO services. Keyword analysis, link building and other SEO activities are unique, customized and tailored differently for specific situations. And even among SEO providers, there is a wide range in quality. There are seasoned professionals and there are scammers, amateurs and ignorant practitioners.
But as the person in charge of your company’s SEO, you are the most ‘dangerous’ person involved… because the responsibility for your choices rests on your shoulders! Before you pick the cheapest or most expensive proposal, the limited or more comprehensive one, the one from experienced pros versus an SEO-savvy cousin or friend, be sure to contact us to find out the various levels of SEO cost.
As a specialized service, SEO involves teams of people working behind the scenes. Giving them a small budget practically ties their hands, and you cannot expect stellar results from their restrained effort.
If you are not yet convinced about the synergies involved and how these facets interact together, then don’t be afraid to ask for an SEO pre-analysis, even if it means paying a modest fee for it. That’s a safe investment and worth more if it convinces you about the real value in adopting an SEO strategy.
Other points to consider:
The Business Case For SEO
Hopefully, these compelling reasons have convinced you about the value and benefits of an integrated SEO strategy in growing your business and taking your company to new heights of profitability, branding and success.
SEO is like music. The foundations haven’t changed much since the inception. But the application of SEO has evolved over time. A professional SEO consultant will be a great asset in developing your business.
Your SEO consultant can find lucrative keywords and niches with great ROI where you can make money easily, carry out detailed market research and competitive analysis, and help you build content to pull in traffic that will close big deals for you.
A skilled SEO consultant can run in-depth analyses of your business competitors, study their strategy, and more. Your consultant can mock up a “war” and test your strategies in battle against your competition… and if those computations work in your favor, it’s time to go to war!
It can also show you if the strategy is ineffective or the competition too well entrenched to unseat. This will save you money and time wasted in pursuing ownership of that keyword or niche, leaving you to focus energy on more profitable areas. Such market pre-analysis can be priceless to the right company or business.
Remember Marketing is a war! And just as you won’t think about going to war without conventional weapons, you can’t enter a competitive market armed only with a tommy gun!
At the same time, using old fashioned weaponry will only prolong the suffering and lead to an inevitable defeat. You need powerful, state of art, effective weapons to win. And in the digital battleground, cutting-edge SEO will give you an edge.
One last thing to keep in mind. Handing someone a guitar doesn’t mean they’ll start playing great music. If you want great music, hire a Rock Star. If you want top notch SEO, hire SEO Rock Star. Then give them the budget they need to deliver great results.
We get a lot of questions about SEO here at Mosaic Printing, Signage and Marketing Services, and no wonder — you work hard on your site and want to get the word out!
SEO stands for Search Engine Optimization. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google.
Say you write a blog about sailboats. When someone Google’s “sailboats,” how many pages of results do they have to scroll through before they see a link to your blog? The goal behind having good SEO is to increase your website’s SERP (Search Engine Results Page) ranking.
On the busy internet, it can be tough to make your “sailboat” stand out from all the others.
Ideally, you want your link to be on the first page of results. The best ways to accomplish this are:
The more traffic your blog receives for sailboat-related searches, the higher it will climb in Google’s results. No mystery to that, right?
The following video will review how search engines get the information you are looking for. Here at Mosaic we can help you increase your visibility to the search engines.