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Monthly Archives: December 2013

Backlinks have been at the core of Search Engine Optimization for many years now and they are set to stay there for years to come.

However, many businesses still do not focus on the importance of backlinks and effort into obtaining backlinks for their website.

Backlinks are imperative in order to grow your on line business. And is vital in growing your search engine rankings which will increase traffic to your site.

This article provides 6 potential ways to gain significant back links:off-page-seo

#1 Share useful and relevant content that match your keywords

Always feed more and more attractive and valuable contents because content is the key for attracting visitors to your website.

If content satisfies your visitors, then definitely there are chances of getting repetitive visits for your site and also increase traffic. Famous websites providing social interactions to the customers also have huge content in the form of blogs, articles and so on.

#2 Link only to relevant websites

Another important factor is that the contents which you provide must have links to relevant websites.

For this purpose inbound marketing agency should get to work and extend that as much as it can. Inbound marketing experts can help you to gain significant backlinks from relevant sites easily and effectively.

#3 Inviting Guest Writers from similar niche

Inviting other authors who can write contents appropriate to your website will be very much useful for generating search engine traffic.

Others may have ideas which might be valuable for your business. So look for such persons who can write for you in this way. That really gives tremendous response for your articles and also helps in linking with these writers blogs.

#4 Writing Guest Posts in Other Sites

Again, be open to provide links to blog writers so that you can have more content for your visiting.

Be attached to the social media sites too. This task can be allotted to social media marketing agency. So that nothing relevant is missed.

#5 Frequent Press releases help in link building

Never forget writing and publishing press release.

However, you can find some free examples on the net but one must try something of one’s own that will be the best. One must include everything regarding business like search engine strategies and ensure their submission is SEO search engine friendly.

#6 Identify reliable link network for your link building

And the last is that one must build a whole network of the links provided with the content. Internal links must be included also.

Appropriate search engine keywords must be used with these links with the provision of search engine services that will be offered to the visitors and maintain that.

Marketing Takeaway Tip: Above six backlink building techniques will help you to grow your page rank in a smart way and help you to get into top pages of search engines.

See more at Mosaic Internet Marketing, thanks for stopping by.

Soon, There Will be More Mobile Devices Accessing The Internet Than PCs

As desktop’s reach falls, mobile’s reach rises and is predicted to become the primary way people access the Internet, said eMarketer. An average 43.5 percent of participants in a Media Behavior Institute study accessed the Internet via a mobile phone each week during the period ending in January 2013, an increase of 8 percent over the period ending in July 2012. Tablet use increased by four percentage points between those same periods, and computer use decreased 5 percent.mobile website design

For businesses to stay current, they should adapt their marketing strategy to accommodate – and even revolutionize – the mobile space, provide location-based content, create a responsive or mobile website or consider designing a mobile app.

Thanks the consumer electronic industry’s continuous innovation, the computing power and capabilities of traditional desktops has been condensed and mobilized in the form of smartphones and tablets. These devices have embedded themselves firmly in the tech market. Internet search used to apply solely to desktop computers, but now, with the emergence of mobile phones and tablets, new device-specific search trends have begun to materialize.

Mobile Search is More Locally Oriented

Studies have indicated mobile searches often apply to specific locational areas due to the fact users are generally seeking out nearby services and businesses. This is evidenced by the ratio that reveals a reported 1:3 mobile searches are locally-based, as opposed to 1:5 for desktops. The convenience of mobile devices results in more spontaneous search inquiries, whether it is looking up the nearest fast-food joint or attempting to find the answer to a random trivia question.

Mobile Search Leads to More Action

The inherent spontaneity of mobile search is also accompanied by stronger commercial tendencies. For instance, if you’re hastily looking up local car maintenance facilities via mobile search, it’s inferred you need their services sooner rather than later and are ready to pay for them now. On the flip side, if you’re spending some time perusing local car shops on your desktop, you’re probably in no real rush to make an immediate purchase. Recent marketing studies reveal that upon conducting mobile searches for a business, 61% of users will proceed to call the company and 59% will visit the location.

This concept is reinforced by Surojit Chatterjee, the head of Google’s Mobile Search division, who stated in a recent interview, “The time between intent and action is shorter on mobile actions.”

Tablet Engagement Superior to Desktop

According to IgnitionOne, tablets scored 9% higher on the engagement scale than desktop computers, mainly because their users spend 17% more time perusing websites. Search advertising spending on tablets increased by a whopping 112% over the last year, and represented a grand total of 64% of mobile search expenditures. Additionally, tablets accrued a click growth of 79% and impression growth of 112%.

Bold Predictions for the Near Future

By 2015, it is projected that mobile internet usage will finally top its desktop counterparts, and that m-commerce sales will reach a staggering 31 billion dollars annually. The immense proliferation of smartphone and tablet devices is slowly rendering the days of steady desktop web browsing as a relic of the past.

The web search landscape is constantly fluctuating, and being aware of its trends is vital to implementing effective online campaigns and maximizing your company’s search potential.

 

Google Think Insights

Mosaic Printing, Signage and Marketing Services wants you to have a competitive edge in 2014, check this out.mobile website design

Mobile is more central to business success than ever before. Most executives know this, but they get hung up on exactly what to do and how to do it. The second edition of The Mobile Playbook offers the latest best practices and strategies for winning in mobile, like how to address the price transparency challenge and face show-rooming head on, the age-old question of when to build a mobile website and when to build a mobile app, and what it really means to build multi-screen marketing campaigns.

Click on the image below to experience the Playbook, or check it out at themobileplaybook.com.

Business executive's guide to winning with mobile

trend glass ball

Marketing Guidelines For 2014

As I think about the trends for Internet Marketing, I’ve compiled a list of my predictions as to where we’re headed as we inch towards 2014.

1.      Content Marketing Will be Bigger Than Ever

One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following. According to the Content Marketing Institute, the top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites.

By using one or more of these channels, businesses are able to build a positive reputation within their industry. This trend suggests that marketing to the masses through techniques like television ads and radio ads are becoming less effective. Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience.

2.      Mobile-Friendly Content Will Be Necessary

Due to the widespread (and quickly growing) use of smartphones and tablets, it’s necessary for companies to create content that’s accessible to mobile users. According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” Whether it’s creating an alternate mobile version of a website or utilizing responsive web design, it’s important to provide a positive experience to users that are browsing via a mobile device.

Otherwise, it’s easy to lose customers to competitors who have adapted to this trend. As the shift from traditional PCs and laptops to mobile devices continues, businesses that aren’t on board are likely to suffer.

3.      Ad Re-targeting Will Grow in Effectiveness

This is a marketing strategy that has really caught on recently. In a nutshell, it works by utilizing browser cookies to track the websites that users visit. Once they leave a certain site, the products or services they viewed will be shown to them again in advertisements across different websites.

It’s fairly obvious as to why this technique can be so effective. With only two percent of web traffic converting on the first visit, ad retargeting works to increase the overall conversion rate by reminding consumers of the product or service they viewed. This keeps the brand and the product at the top of the consumer’s mind. There are even psychological studies that have shown that simple exposure to brand names and logos creates familiarity, which builds trust and makes consumers more likely to make a purchase.

Even if there’s no immediate purchase, this can really pay off in the long run. Due to the success that many marketers have had with ad retargeting, there’s a good chance that it will become more mainstream in 2014.

4.  Investment in Social Media Will Become a Necessity

Although social signals still don’t typically carry the same weight as traditional inbound links, it’s pretty undeniable that they play a role in organic search rankings these days. After all, they’re one of the three pillars of SEO. Since the goal of Google and other search engines is to provide users with the most relevant and highest quality content possible, it makes sense why they would factor in the number of social shares that a blog post, article or product page receives.

The more people that are sharing a piece of content, the higher quality it’s likely to be, and therefore its position should increase within the search engine results pages. It’s no coincidence that the top-ranking search results tends to have lots of social shares, while those ranked lower have fewer.

Besides this, social shares can serve as a stamp of approval (i.e., a trust signal) for visitors landing on a page. If they see that it has hundreds or thousands of shares, it’s likely that there’s something of value. That’s a big reason why so many businesses are installing social share plugins and encouraging consumers to share as much as possible.

As businesses see these very real and measurable benefits, I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers.

The benefits of social media are many, but they include:

  • Improved social signals (which is a factor in the search engine optimization).
  • Company branding
  • Improved brand awareness
  • Word-of-mouth advertising
  • Increased customer loyalty and trust
  • Improved audience reach and influence

5. We’ll Witness the Rise of Micro-VideoContent Marketing

It seems that writing 140 characters and taking 3 minute long videos is becoming too tedious for many of us. Micro video to the rescue!

With the emergence of micro video apps like Twitter’s Vine and now Instagram’s video sharing feature, we’re seeing even more movement toward real-time video sharing. And not just any videos; with Instagram allowing 3-15 seconds per video, and Vine allowing precisely 6 seconds, users are even more likely to create and share videos from their smartphones.

It will be interesting to see if and how these bite-sized pieces of content will change the playing field when it comes to video-based social media.

6. LinkedIn Will Become a Major Player for B2B Business Growth

Still holding steady as the #1 social networking site for professionals with 238 million users, LinkedIn isn’t just sitting on its heels. With the launch of its Influencers program, LinkedIn is positioning itself as not only another networking site, but as one of the largest sources of content creation for professionals.

As it grows and attracts even more users, the advantages of being “linked in” will become enormous for B2B marketers.

Final Thoughts

The internet is a big place and is growing every day.  You have to be aware of the potential of Internet Marketing and the impact it could have on your business.

I believe that content marketing is still king and the potential of mobile computing is great for your business growth.

Linkedin is becoming a major source of information for B2B and will continue to grow.

Adding videos to your website will become more important as we walk down the road of future Interne Marketing.2014 SEO Trends

With social media behemoth Facebook turning 10 in 2014 (has it really been that long?), they’ll continue to focus efforts on mobile, and on offering advertisers opportunities to better target their ads. And while Twitter continues to be the golden child amongst B2B marketers, I’m curious to see if and how the rise of Google+ will impact its market share.

While most business owners are aware of the necessity of having an Internet Marketing strategy, I believe 2014 will be the year where a majority will finally understand the necessity to commit the necessary time and resources to their Search Engine Optimization (SEO) efforts.

Your Competitive Edge is our Passion

The more difficult the economy, the greater the opportunities — but only for those who are strong, well-prepared and persistent. Many people are fixated by national or even global economic doom and gloom. Many wait for a magic fix, only to realize it will never come.

We are now in what I like to call an “eat what you kill” environment, where the people who win are those who take the initiative without waiting for permission to create their own success.

Here are five ways I have found to ensure success in any economy:marketing help competative advantage

1. Depend on no one.
Success will elude you until you realize that no one is the cause of your problems and no one can ensure you will achieve your goals. Your destiny is up to you and no one else. I began on the path to making a real difference in my professional life only after I decided I would not take the crumbs handed to me. As a college graduate schooled in accounting, I was willing to do whatever it took to begin producing and making a difference in my life, I gained the confidence that led to major career advancements.

2. Assume the economy will not improve.
Be on full alert DEFCON 3 and do not take anything for granted. You need to make yourself so valuable to your employees, your business; your customers can not get along without you. The new economy demands a shift to an entrepreneurial mindset that goes beyond the scope of work in your job description. The most powerful thing you can do is to figure out how to drive revenue or contribute to the bottom line. Have a meeting about your career and finances with your family and let them know they need to pull together with you and may need to make sacrifices.

3. Become more active.
When I started my first company, I experienced so much resistance due to a tough economy and other factors that little by little I felt like giving up. It wasn’t until I tried making 30 or 40 sales calls a day instead of just three or four that I began developing traction. After that, I took a hard look at everything else I was doing and set targets to increase the activity in business tenfold. Now, don’t get me wrong. I’m not saying you aren’t already working hard, but you could make a big difference over time by finding ways to get even more done. For example, you could plan your workflow better, put that new efficiency app on your smartphone or set limits on time spent in meetings.

4. Be bright.
The future is brilliant for those who are positive. Be the most optimistic person in the game, and that will separate you from others more than anything else. We live in a world rocked by a thousand little shocks interspersed with periodic economic and natural disasters. And at no time in our history, have I seen so many people turning to vices designed to relieve stresses and strains. Now, it seems that people who stay positive and have a can-do attitude are the exceptions. But you can be one of them by staying focused and learning to smile no matter the circumstances.

5. Become omnipresent.
Now is the time to be everywhere, to be seen and talked about. Obscurity is the single biggest challenge in business. You can’t succeed if potential customers don’t know you, or existing clients are not thinking of you often enough. The good news is that you have more opportunities than ever to become omnipresent thanks to social media. I write a blog, create five videos, contribute original posts on social networks every month, as well as continue to use traditional press releases, advertising and direct-mail marketing campaigns. The upshot: More prospects now reach out to us than my sales team contacts through outbound calls.

A stagnant economy is not something anyone would wish for, but let this be an opportunity for you to stand out and take market share. Don’t be afraid to show the world how passionate you are and how unwilling you are to take “no” for an answer. Know that you, your attitude and your ability to cut through the noise around you will determine your destiny.

Mosaic Printing, Signage and Marketing Services,
250 West Main St, Branford, CT
203-483-4598
http://www.printingct.com/