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Monthly Archives: January 2014

What Is Semantic Search?

Semantic search uses artificial intelligence in order to understand the searcher’s intent and the meaning Semantic-searchof the query rather than parsing through keywords like a dictionary. When you search now, Google gives you results based solely on the text and the keywords that you put in that search. Essentially, Google gives you its best guess.

When you use semantic search, Google will dive into the relationship between those words, how they work together, and attempt to understand what those words mean. Google will understand that “their” and “they’re” has two different meanings and when “New” and “York” are placed together, it changes the meaning.

As an informed integrated marketer, you’ve no doubt heard that the Wild West days of search engine marketing are numbered. No more tricking search bots with slight-of-hand tactics such as link farms, keyword stuffing and tag-writing acrobatics. Search engines today demand quality of content that simply can’t be faked.

Semantic Search Knows What You Really Know
Semantic search is the new sheriff in town, and it has dramatically improved following the Google Hummingbird algorithm update. Fundamentally, semantic search is about matching your customer’s search queries to concepts rather than keywords, so returned searches better align with your user’s underlying intent.

This new approach enables search engines to look beyond the mere presence of particular keywords on your site as an indication of subject-matter relevance. Instead, semantic-enabled search engines examine the depth, context and relevance of your information as a whole.
Going forward, semantic search success requires that you establish authoritative subject-matter credentials, the key to which is a fast-emerging technique called “semantic mark-up”–semantic meaning it’s related to language and how people speak.

More Context For Your Content
Semantic mark-up is a way of coding portions of your site to categorize words and phrases in ways that communicate their context to search engines. Traditional methods only tell web browsers how to display information. But these software elements provide a clearer picture of that information’s underlying meaning, returning more meaningful and relevant results, and enabling something search studs and techie types call “entity search.”

And The Winners Are: Knowledge And Expertise
Your web developer can tell you even more. But for small business, the bottom line is this:
now more than ever you need a robust content marketing effort to win in integrated marketing.
Going forward, online success will require an ongoing strategy for consistently ensuring you are providing fresh and relevant content of real value to users–and of real interest to search engines.

To succeed in this emerging paradigm, you’ll need to:

  • Post new, relevant and useful content regularly
  • Maintain a strong and constant social media signal—effectively expanding your online expertise and presence
  • Stay on top of news and trends in your field and update content accordingly

Signs, Signs, Everywhere a Sign

Sound like a familiar song? The Five Man Electrical Band may have thought there are too many signs, but the fact is, signs are a way of life. Wayfaring signs help guide us to where we want to go. Billboards inform us about products and services we may need, as well as telling us where to get off the road to eat, drink and rest! Traffic signs prevent us from getting into accidents and from getting tickets. Yes, signs are good. And they are an excellent addition to an integrated marketing campaign.HPG_AnyImage_AnySize_AnyWhere

Signage is among the least expensive, most effective forms of advertising for millions of retail and independent businesses. High-quality, well-designed signs help support integrated marketing through brand recognition, lead generation, and customer acquisition. Over time, signs also remind the local community that your company is alive and well, and “open for business.”

Visual communications are all around us. Posters and banners are used often in retail environments, and more companies are trending toward wall graphics, floor graphics, and even window graphics. And signs are going mobile with the addition of QR codes to drive today’s mobile customer to a sale, coupon or other event even without going into the store.

So the next time you develop a marketing campaign, consider signage as another channel for delivering your message to a wider audience at, often, an affordable price.

An overview
• AdWords, Google’s online advertising program, lets you reach new customers and grow your business.
• Choose where your ad appears, set a budget you’re comfortable with, and measure the impact of your ad.
• There’s no minimum spending commitment. You can pause or stop anytime.

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Reach people as they search for words or phrases (which we call keywords) or browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad.

Your ads appear beside relevant content People click on your ads And connect to your business

What is AdWords?
An introduction to AdWords. Learn how Google’s powerful online advertising tool can help you reach new customers and grow sales. Learn more about setting up your AdWords at http://www.youtube.com/learnwithgoogle

Benefits of advertising with Google AdWords

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A few important things set AdWords apart from other kinds of advertising. Using AdWords, you can:
Reach people at the precise moment they’re searching for what you offer
• Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
• You can choose where your ad appears — on which specific websites and in which geographical areas (states, towns, or even neighborhoods).
• The Google Display Network (GDN) alone reaches 80% of Internet users in the US.

 

Control your budgetgoogle 3
• With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options you can choose from.
•You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.
• There’s no minimum spending commitment.

See exactly what’s working in your ad, and build on it
ad words google 4• View a report of how your ad is doing — see how many new customers connect to your business from your ad, where they’re coming from, and more.
• Use AdWords tools to edit and improve your ad, and increase the number of potential customers who contact your business.
Example

Let’s say you run a bicycle repair shop near Boston. Set your ad to appear to customers in just that location, and when someone living or visiting there searches Google for “bike repair near Boston,” they could see your ad and click it to connect to your business.

 

 

Please watch this success story video:

 

SeaGrass Grill New to Branford, CT Restaurant Scene

Branford, Connecticut   January 14, 2014   Business News

(PRLEAP.COM) Branford, CT January 13, 2014 SeaGrass Grill is new to the Branford restaurant scene. Whether it’s simply a ripe, red apple picked right from the tree, or a four-course meal prepared straight from the garden, you can taste the difference when it’s fresh. That’s why Sea Grass Grill is here to share the best picks in dining that offer fresh, local ingredients.

Kim Dziubinski, the owner of SeaGrass Grill in the Indian Neck neighborhood of Branford is making her mark on the local restaurant market. Her intention is to create flavorful, comfort food that is served in an unpretentious and relaxed environment.

Kim states “Let’s put it this way, we don’t have a freezer because everything will be made by hand, the way we look at is if we can’t make it in our little kitchen it will not be served to our customers. Only the freshest ingredients are used.”

SeaGrass has recently caught the attention of the New York Times. The New York Times article points out that Ms. Kim Dziubinski does a nice job of turning her limited pantry into inventive creations. Appetizers can be amazing. At one meal, we enjoyed delicious clams stuffed with an improbable mix of cubed polenta, butternut squash, spinach and herbs; another night, the clams were steamed and served in a tasty white-wine vegetable broth. Turkey soup was outstanding: thickened with potato and a bit of cream, full of over-sized chunks of turkey and sugar pumpkin, it tasted as rich as Thanksgiving gravy.

“Now I know this is nothing new and we are not creating the wheel, this is how our forefathers…and mothers lived; we are simply getting back to the basics. What we feel is a healthier way and we hope you agree.” Kim stated.

SeaGrass Grill is located in Branford CT, open six days a week from Tuesday to Sunday, on historic Route 146, 3 Linden Ave, Branford, CT 06405, 203-315-3325.

Enjoy a great meal prepared with local farm fresh ingredients and then take a leisurely tour of historic RT 146. The 12.2-mile tour is along the shoreline towns of Branford and Guilford. Enjoy the cool, sea breezes as you pass salt ponds and scenic marshland. See dreamy summer cottages, magnificent beach front homes, and the popular Thimble Islands just offshore. For all the ‘salty dogs’ out there, this is one Connecticut road you won’t want to miss.

Contact Info:
Albert Canosa
MOSAIC PRINTING, SIGNAGE AND MARKETING SERVICES
203-483-4598

 

Mobile responsive design has gone from being an idea to a philosophy and process that just about every serious web developer has embraced.The new normal but of course it didn’t pass and it wasn’t a fad. Mobile responsive design continues to charge forward stronger than ever.Website Design ServiceYet, for all its accolades — and despite the backing of industry heavyweights — there are some who remain unconvinced that mobile responsive design is the way to go. These folks argue that your website should have a completely separate mobile presence.

I think differently. I want you to believe in mobile responsive design. I want you to embrace it. I want to give to you three reasons why you should choose a mobile responsive website design over a separate mobile site.

Mobile Responsive design actually covers two different concepts. Responsive design simply means that the site looks different on different sized screens. It reorganizes itself to look best on mobile, tablet, and monitor. Responsive design means that it actually behaves differently. A responsive site might have a traditional navigation on a monitor but a fly-out menu on a tablet or smartphone. These mobile sites tend to have a very sleek site architecture, automatically changing depending on the device to provide the best user experience.

1. Mobile responsive design is better for SEO

Writers and web developers know that when Google suggests a certain course of action, it’s usually a smart idea to follow if you care about search rankings.

In an attempt to bring clarity to web developers, Google has specifically said that responsive design “is Google’s recommended configuration.” I’m not really sure what other arguments I need to make at this point, but for the stubborn we’ll press on.

If you employ responsive design, you’ll have more equity in your back-links.

There have been a number of times I’ve wanted to share a link from my phone, but when copying and pasting that link in an email, Twitter, or Facebook, the link copied is the link to the mobile site.  Everyone that clicks on this link in full size browser is going to be taken to the mobile site, and if they’re not redirected, they’re treated to content that looks horrible and is not optimized for their screen.

Nobody wants to see a mobile site on their desktop, so they bounce. If you design your site responsively, every link that’s shared is a link to your full site and mobile site. There is no confusion or crossover between the two.

Google says:

… a single URL for the content helps Google’s algorithms assign the indexing properties for the content.

For a mobile site (actually for every site), SEO and user experience are blood brothers.  If your site is unpleasant to use and the user can’t find what they’re looking for, they’ll make a quick exit.

This causes your bounce rate to grow, which tells Google your site probably doesn’t have what that person was searching for. Congratulations, you’ve just been knocked down in the rankings for the term that user searched for.

This can be avoided by having a mobile site that looks great and functions extremely well … and has all the content of your full size browser version.

For all that is good and right, please do not use a plugin that “converts” your site to a mobile site. There was a time and place for that, but that time has passed. There are few things in this world more ugly and jarring than visiting a site on my phone and having it redirect to the bland mobile version.

Lastly, we all know that load time is a factor when Google ranks sites.  When your site has to re-direct to a mobile url, this increases the load time.  A responsive site has no such redirection.

2. Mobile responsive design is easier to maintain

For sites that create a lot of content, it can be a real headache to make sure that all of it is transferred properly to multiple web properties.

Ultimately, you have to spend more time, or you’re paying someone else to spend time copying and formatting content to multiple places.  If your site is designed responsively, when you’re finished creating content, you’re finished.

With a responsive design, your site is also future-proof. Many mobile-only sites have to be constantly tweaked when a popular new device comes on the market. Mobile responsive design ensures that your site will be optimized … no matter what the screen size of the device.

3. Mobile responsive design delivers a better reading experience

There are some that will argue this is dead wrong, but if you develop with a mobile first philosophy, their argument goes out the window.

Some content producers think they should curate content by device — only publishing the content that they believe appeals to mobile users, or removing content that’s not “important” enough for mobile. This is a mistake.

Brad Frost, a leading voice in the mobile responsive movement, says:

Mobile users will do anything & everything that desktop users will do provided it’s presented in a usable way. Assuming people on mobile “won’t do that” is a losing proposition. Don’t penalize users with missing content & features just because they are on a full screen.

To be fair, there’s one thing mobile sites have that responsive sites don’t … the “view full site” link.

The reason this link exists is because of the inherent problems with a mobile site. Users want all the content, presented in a way that’s accessible.

The reality of the situation …Competitive-Advantage

If you’re not designing and developing your entire site with mobile users in mind, it doesn’t really matter if you employ a responsive design, or have a separate mobile site.

Data consistently show that mobile devices, mobile usage, and mobile purchases continue to rise at an enormous rate. This data also suggests that this trend will not slow down in the future, but only pick up speed.

To be successful on the web you must begin your process with a philosophy that puts mobile first.

Mobile responsive design is then the natural outflow of this process. Increase your competitive advantage with Mobile Responsive Website.