What Is Semantic Search?
Semantic search uses artificial intelligence in order to understand the searcher’s intent and the meaning of the query rather than parsing through keywords like a dictionary. When you search now, Google gives you results based solely on the text and the keywords that you put in that search. Essentially, Google gives you its best guess.
When you use semantic search, Google will dive into the relationship between those words, how they work together, and attempt to understand what those words mean. Google will understand that “their” and “they’re” has two different meanings and when “New” and “York” are placed together, it changes the meaning.
As an informed integrated marketer, you’ve no doubt heard that the Wild West days of search engine marketing are numbered. No more tricking search bots with slight-of-hand tactics such as link farms, keyword stuffing and tag-writing acrobatics. Search engines today demand quality of content that simply can’t be faked.
Semantic Search Knows What You Really Know
Semantic search is the new sheriff in town, and it has dramatically improved following the Google Hummingbird algorithm update. Fundamentally, semantic search is about matching your customer’s search queries to concepts rather than keywords, so returned searches better align with your user’s underlying intent.
This new approach enables search engines to look beyond the mere presence of particular keywords on your site as an indication of subject-matter relevance. Instead, semantic-enabled search engines examine the depth, context and relevance of your information as a whole.
Going forward, semantic search success requires that you establish authoritative subject-matter credentials, the key to which is a fast-emerging technique called “semantic mark-up”–semantic meaning it’s related to language and how people speak.
More Context For Your Content
Semantic mark-up is a way of coding portions of your site to categorize words and phrases in ways that communicate their context to search engines. Traditional methods only tell web browsers how to display information. But these software elements provide a clearer picture of that information’s underlying meaning, returning more meaningful and relevant results, and enabling something search studs and techie types call “entity search.”
And The Winners Are: Knowledge And Expertise
Your web developer can tell you even more. But for small business, the bottom line is this:
now more than ever you need a robust content marketing effort to win in integrated marketing.
Going forward, online success will require an ongoing strategy for consistently ensuring you are providing fresh and relevant content of real value to users–and of real interest to search engines.
To succeed in this emerging paradigm, you’ll need to:
Signs, Signs, Everywhere a Sign
Sound like a familiar song? The Five Man Electrical Band may have thought there are too many signs, but the fact is, signs are a way of life. Wayfaring signs help guide us to where we want to go. Billboards inform us about products and services we may need, as well as telling us where to get off the road to eat, drink and rest! Traffic signs prevent us from getting into accidents and from getting tickets. Yes, signs are good. And they are an excellent addition to an integrated marketing campaign.
Signage is among the least expensive, most effective forms of advertising for millions of retail and independent businesses. High-quality, well-designed signs help support integrated marketing through brand recognition, lead generation, and customer acquisition. Over time, signs also remind the local community that your company is alive and well, and “open for business.”
Visual communications are all around us. Posters and banners are used often in retail environments, and more companies are trending toward wall graphics, floor graphics, and even window graphics. And signs are going mobile with the addition of QR codes to drive today’s mobile customer to a sale, coupon or other event even without going into the store.
So the next time you develop a marketing campaign, consider signage as another channel for delivering your message to a wider audience at, often, an affordable price.
• AdWords, Google’s online advertising program, lets you reach new customers and grow your business.
• Choose where your ad appears, set a budget you’re comfortable with, and measure the impact of your ad.
• There’s no minimum spending commitment. You can pause or stop anytime.
Reach people as they search for words or phrases (which we call keywords) or browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad.
Your ads appear beside relevant content People click on your ads And connect to your business
What is AdWords?
An introduction to AdWords. Learn how Google’s powerful online advertising tool can help you reach new customers and grow sales. Learn more about setting up your AdWords at http://www.youtube.com/learnwithgoogle
Benefits of advertising with Google AdWords
A few important things set AdWords apart from other kinds of advertising. Using AdWords, you can:
Reach people at the precise moment they’re searching for what you offer
• Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.
• You can choose where your ad appears — on which specific websites and in which geographical areas (states, towns, or even neighborhoods).
• The Google Display Network (GDN) alone reaches 80% of Internet users in the US.
Control your budget
• With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options you can choose from.
•You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.
• There’s no minimum spending commitment.
See exactly what’s working in your ad, and build on it
• View a report of how your ad is doing — see how many new customers connect to your business from your ad, where they’re coming from, and more.
• Use AdWords tools to edit and improve your ad, and increase the number of potential customers who contact your business.
Let’s say you run a bicycle repair shop near Boston. Set your ad to appear to customers in just that location, and when someone living or visiting there searches Google for “bike repair near Boston,” they could see your ad and click it to connect to your business.
Please watch this success story video:
(PRLEAP.COM) Branford, CT January 13, 2014 SeaGrass Grill is new to the Branford restaurant scene. Whether it’s simply a ripe, red apple picked right from the tree, or a four-course meal prepared straight from the garden, you can taste the difference when it’s fresh. That’s why Sea Grass Grill is here to share the best picks in dining that offer fresh, local ingredients.
Kim Dziubinski, the owner of SeaGrass Grill in the Indian Neck neighborhood of Branford is making her mark on the local restaurant market. Her intention is to create flavorful, comfort food that is served in an unpretentious and relaxed environment.
Kim states “Let’s put it this way, we don’t have a freezer because everything will be made by hand, the way we look at is if we can’t make it in our little kitchen it will not be served to our customers. Only the freshest ingredients are used.”
SeaGrass has recently caught the attention of the New York Times. The New York Times article points out that Ms. Kim Dziubinski does a nice job of turning her limited pantry into inventive creations. Appetizers can be amazing. At one meal, we enjoyed delicious clams stuffed with an improbable mix of cubed polenta, butternut squash, spinach and herbs; another night, the clams were steamed and served in a tasty white-wine vegetable broth. Turkey soup was outstanding: thickened with potato and a bit of cream, full of over-sized chunks of turkey and sugar pumpkin, it tasted as rich as Thanksgiving gravy.
“Now I know this is nothing new and we are not creating the wheel, this is how our forefathers…and mothers lived; we are simply getting back to the basics. What we feel is a healthier way and we hope you agree.” Kim stated.
SeaGrass Grill is located in Branford CT, open six days a week from Tuesday to Sunday, on historic Route 146, 3 Linden Ave, Branford, CT 06405, 203-315-3325.
Enjoy a great meal prepared with local farm fresh ingredients and then take a leisurely tour of historic RT 146. The 12.2-mile tour is along the shoreline towns of Branford and Guilford. Enjoy the cool, sea breezes as you pass salt ponds and scenic marshland. See dreamy summer cottages, magnificent beach front homes, and the popular Thimble Islands just offshore. For all the ‘salty dogs’ out there, this is one Connecticut road you won’t want to miss.
MOSAIC PRINTING, SIGNAGE AND MARKETING SERVICES