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Monthly Archives: October 2014

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Engage Customers

text-message-marketing

More than 97% of text messages are opened and read within minutes of receipt. With this many eyeballs on your message, driving business has never been easier.

 Text Message Marketing Services, SMS (Small Message Service)

Marketing is about finding the most effective way to reach out to current and potential customers. Social media is a popular outlet because it encourages a dialogue between your company and the public at large. But nowadays people are always on the move. They aren’t always in front of a computer, which creates the dilemma of how tsend-smso contact these people. What’s one thing you can count on a person always having with them? A cell phone, of course.

Text message marketing services are an effective way to alert your clients of upcoming deals, daily coupons and new products. Through the use of an opt-in form provided by a mobile marketing service, you can enable consumers to give their contact information so that you can open up a dialogue with them. Two-way communication is the key here, and when people willingly provide their contact information, odds are they’re going to act on the texts you send them.

It’s not enough that you are simply provided with a means of sending out massive amounts of text messages. Without measuring tools, there is no real way to see the effect of your messaging campaigns. An effective mobile marketing service should provide you with reporting tools that allow you to see where your text messages are going, the response they’re receiving and the communication it is sparking. For ideas on how to expand your mobile marketing efforts, check out Mosaic Marketing Services, call us 203-483-4598.

What to Look for in Text Message Marketing Services

Mobile marketing is a growing trend in the world of technology today. Consumers are always on the move, which makes it harder than ever to catch their attention with traditional marketing efforts like billboards, commercials and ads. SMS marketing offers the solution to this dilemma and enables you to moderate your marketing campaigns from the convenience of your computer. With these services you can not only manage contact lists, but track response rates, audience reach and a variety of other factors that will enable you to adapt and evolve your efforts to improve relations between your business and clients. These web services make it easier than ever to manage and launch your mobile marketing campaigns.

Message-Received

Features
This is the bread and butter of text message marketing services. It’s not enough for the application to just send regular text messages en masse. You need a product that will encourage two-way communication, the type of dialogue that will keep your customers coming back for more. Important features you should consider for your mobile marketing strategies include auto-responders, polling and keywords. Each of these serves in creating a rapport with contacts and helps you to keep everyone abreast of any new deals or sales taking place at your store.

Reporting
Marketing is effective only if you’re able to monitor and gauge results. Reporting tools enable you to track the details of the conversations you’re carrying with contacts. An effective mobile marketing service provides you with resources to track data like keyword responses, poll results and delivery rates. Sending text messages without the ability to track response and reach will only succeed in wasting text messages and running up your bills.

Ease of Use
Naturally, a mobile marketing service needs to be easy to use. The overall purpose of this application should be to make your life easier while at the same time increasing the reach and effectiveness of your marketing strategies. We have examined the best mobile marketing services to ensure that not only is the interface easy to comprehend, but that it is also highly navigable. It does a person little good when they can’t figure out how to send a message through the service.

Help & Support
While SMS marketing services tend to be easy and intuitive, there is still the chance you’ll encounter an issue or find yourself unable to create an effective campaign. Support should be available via phone, email and live chat to deal with any immediate needs you may have. But the best services will also provide online documentation and even video tutorials.

An effective SMS marketing solution should be able to achieve a balance in each of these areas. The focus of whichever product you choose shouldn’t just be on how many texts you can send out before you hit your monthly limit. Instead, you should focus on what your text messages will be able to accomplish with this service. The best text message marketing service will help you in this effort.

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What is Call Tracking?call-tracking-22

We hear a lot about how companies need to use call tracking to see the truly value of their marketing campaigns. But what is call tracking, anyhow?

Call tracking is the process of measuring the impact of marketing effort on lead generation and sales. It was born from evidence-based marketers’ desire for increased visibility into lead sources. If all leads and sales came from online form conversions, it would be easy to know which ads provide the best ROI without any call tracking whatsoever. But for most industries outside of basic ecommerce – including travel, healthcare, automotive, financial services and B2B technology – the vast majority of leads and sales are generated via the telephone.

How Does Call Tracking Software Work?

Call tracking systems allow companies to instantly and cheaply create local or toll-free phone numbers with the click of a button. To companies accustomed to purchasing numbers from traditional phone carriers, the process is nothing short of a revolution. Numbers can be assigned nicknames, labels and tags so that they can easily be searched and tracked.

Next, marketers associate unique numbers with particular marketing engagements such as TV or radio ads, conference print collateral, social media ads, or even search keywords.
When a customer calls, the unique number instantly reports the ad source based on the associated phone number. Other common standard metrics include call time and geolocation reports.
Campaign-Based Tracking

benefits-of-call-trackingIt’s not uncommon for even small-to-medium sized business to operate several advertising campaigns simultaneously. A brand might have six separate groups of ads based on different products. Campaign-based call tracking solutions offer a variety of numbers. Each number can focus on a different product, paid search ad group, individual ad or even specific keyword. Each number is assigned to a specific entity. Marketing and Sales can therefore easily separate calls that originate from specific ads.

Tracking Offline Engagements

Call tracking empowers companies to determine which offline engagements add the most value. There is no longer a need to ask a lead, “How did you find us?”

Direct response marketers have often struggled to gain visibility into which television and radio ads offer the best returns. For example, imagine you run a startup company that sells exercise equipment. You want to run radio ads, but you’re unsure of which demographics will offer the best ROI. You might find yourself running ads on a talk radio station, a Top 40 station and a station that plays R&B. In order to know which ads are driving the most sales, you will need to give three separate phone numbers. Call tracking systems can then let you know which radio stations drive the most sales.

In certain industries like software technology and healthcare, it’s very common for businesses to have a presence at trade shows. Marketers have long-struggled to quantify the ROI of their in-person marketing investments. If your business advertises in a trade-show magazine, passes one-page fliers out at a booth and gives a Powerpoint presentation, you can use assign a unique number to each of those engagements. Your business will then be able to associate their efforts with ROI, so that your in-person engagements be incrementally successful.

Tracking Online Engagements

Tracking Calls from Websites

There are many ways for web publishers to use call tracking. This section focuses on at least three use cases.

Tracking calls from a Business Directory Page

Sites that contain business listings are consistently surprised when they decide to start tracking calls from phone numbers listed on a page. It’s often useful as a test to see how effective page advertising is, and how much to charge for it. At a recent conference, a speaker cited a local auto repair service listing site that displayed the phone number of each repair shop. As a test, he decided to assign unique phone numbers to each listing, and forward those test numbers to the real business numbers. An amazing one out of every six page visitors actually called a number on the page. This type of evidence can give site operators both the confidence and the metrics with which to justify a substantial advertising fee increase.

Tracking Calls from Multiple Sites

As part of a network approach to inbound marketing, many companies operate several sites, each dedicated to serving a specific customer segment. The simplest and most common way to track lead generation from individual sites is to provision a unique local or toll-free number for each site, thereby having at least basic insight into which sites are driving leads and sales.

Four Benefits of Call Tracking For Sales & MarketingPrint

1. Easily Measure Your ROI

Having one phone number dedicated to a certain ad makes it simple to track which calls are coming in because of that ad. You can then use this information to test the effectiveness of various ads and sales & marketing campaigns.

2. Staff Appropriately During Peak Call Times

By analyzing the number of sales & marketing calls your company receives and misses each day by hour, you can better staff your call center to make sure that as many calls as possible are answered without paying more to staff the center than is necessary.

3. Target Your Clients by Location

Once you start implementing call tracking as part of your sales & marketing strategy, you may notice that a large number of calls are coming from a certain geographic location or that very few calls are coming from another. This sales data will allow you to tailor your marketing appropriately so you can best reach your intended audience.

4. Better Equip Your Phone Staff

Once you start tracking your sales & marketing data, you may notice certain patterns emerging. There may be certain questions that keep popping up time and time again, or there may be some products that are selling particularly well. Prepare your sales staff for success by giving them this information ahead of time.