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Monthly Archives: March 2015

What would you like to write about? What can you do that others will benefit from reading your blog posts?

Here’s how to choose a topic for your blog:blog

  • Choose A Subject That You Know And You Can Write About
  • Choose A Topic That You Love And Are Passionate About
  • Write About Something You Are An Expert At
  • Pick A Topic That You Genuinely Want To Learn More About

In my opinion there are 2 types of people who start blogging.

The first type starts a blog from a genuinely interest of solely connecting with people sharing valuable information on the same interests.

His main goal is not to make money but to form a community and help others.

The second type is represented by the ones who want to earn an income online blogging. They make their goal to make money, but usually their blogs lack that precious information that visitors are looking for.

I now present you the third type of bloggers, which are a mix of the above two. They make their priority helping and providing a solution to common problems in their niche while also making a profit from their work.

  • Choose a subject that you know

Pick a blog topic that you know and you are comfortable writing about. Ask yourself : “can I write something interesting about this topic?” How can others benefit from my knowledge?

It’s much easier to write about something you know rather than constantly researching topics that you have no interest for.

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  • Choose A Topic That You’re Passionate About

Write about something you love, something you are passionate about. You can turn your passion into a blog in no time.You can write beautiful content with lots of personal insight on your favorite passion. There’s always someone who appreciates the personal approach.

Don’t think you have to be formal when you write about something.

  • Write About Something You Are An Expert At

If you are an expert on a particular field you can start a blog on that topic.Provide your expertize to people and they will love to read your posts.Being an expert takes your blog posts to a whole new level, the kind of insights you are going to offer will not be matched by your competitors. Your visitors are going to recognize your expertize and they’re not going to want to check another site.You’re going to love building your website and everything will seem effortless.

  • Pick A Topic That You Genuinely Want To Know More About

Last but not least if you can’t think of a good blog topic that you are comfortable writing about or you don’t have that much knowledge about it you can always write about something you genuinely want to learn more about.Start by doing in depth research on a particular subject and after and only after you mastered it start writing about it. Also don’t forget to ask your visitors their opinion. After all you want to learn too right?You don’t have to be an expert, but at least you should have a reasonable amount of knowledge about that topic to start in the first place.

In conclusion

Your first priority should be your visitors, nothing else.Make sure to keep in touch with them on social media platforms and always make an effort to give them what they want, that is answers, solutions to their problems.

Make sure you add a touch of personality to your blog, don’t be formal, be yourself. Write as if you are talking to someone in front of you.The reason most blogs are successful is because they give a fresh spin on a particular topic they write about a certain topic in their personal way which makes it attractive.

Don’t be afraid to express yourself.

Last but not leas, have fun! Don’t take it so seriously and interact with your visitors, as long as the subject is of interest to you things tend to be more fun, you will enjoy writing about it and responding to comments.

March is Women's History Month

March is Women’s History Month

In honor of Women’s History Month, we’d like to share a few thoughts on marketing to women. Women are not a niche market. They are the market. Today, 85% of consumer purchases in the U.S are made by women.1 A whopping 80% of women make the decisions when it comes to health care.2 Even in traditional “male” domains like financial and retirement planning, women are rapidly gaining ground. Among married women who are their household’s primary breadwinner, for example, 65% say they “take control” of these areas.3   Reaching this audience requires more than superficial changes to your communications – e.g., altering colors or photos. It means really appealing to women’s interests and identities, their life stage, even the way they like to interact.

Should women be approached differently than men?

While some may bristle at this notion, finding it patronizing, it’s hard to dismiss the whole Mars-Venus thing. Fidelity Investments, which is run by Abigail Johnson, has found that women are more likely than men to seek outside input and want to know what a service will really mean for them.   As a result, Fidelity is now looking to its customer service reps to connect with women in a way that will resonate more, meaning they’re more likely to “chitchat to establish rapport. And they frame conversations around her longer-term goals or the important people in her life.”4 Similarly, new research has found that financial advisors are much more likely to create a satisfactory relationship with women if they create “a safe space for questions and candid answers.”5   Makes good sense to us. As a bonus, if you meet the higher customer service and information-seeking standards of women, you might please your male audience, too.

Closing the confidence gap.

As women take a more prominent role as consumers of financial services, it’s up to the industry to make them feel comfortable. Prudential’s 2014–15 study, Financial Experience & Behaviors Among Women, revealed that there is still a significant “confidence gap.”   While 75% of women said it was very important to have enough money in retirement and 66% said the same about keeping pace with rising health care costs, only 14% and 9%, respectively, were confident they would meet those goals. These results underscore the need for marketers to educate consumers, simplify the complex and build confidence.

Why you should “match the market.

Despite all the market influence that women wield, 90% say advertisers don’t understand them.6 And no wonder. Only 3% of ad agency creative directors are women.7   If the market is women, it stands to reason that companies (and their agencies) would be more effective if their employee make-up matched that market. Research from the Center for Talent Innovation has borne this out, finding that individuals are “better attuned to the unmet needs of consumers or clients like themselves. Indeed, their insight is critical to identifying and addressing new market opportunities.”8

Male or female, know your audience.

In the end, it all comes down to marketing basics really. If your audience is from Venus, make sure you’re not talking like a Martian. If you know what motivates women – what their passions are, how they spend their time, who they listen to – you’ll be effective at creating messages that resonate with them.   Do you feel like your messages could be connecting more strongly with women? Give us a call you will be glad you did. 203-483-4598. Ask for Sally on extension 307.

1 She-conomy. 2 U.S. Department of Labor, December 2013. 3 Financial Experience & Behaviors Among Women, 2014–15 Prudential Research Study. 4 “Financial Advice by the Demographics,” The New York Times, February 20, 2015. 5 “The Financial Services Industry’s Untapped Market,” Harvard Business Review, December 8, 2014. 6 “Where are all the women creative directors?,” Fast Company, February 26, 2013. 7 Ibid.

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The Power of Voiceevent telemarketing

We know the secrets of event marketing success. For conference marketing managers, event planning and event marketing firms have depended on Mosaic for seminar telemarketing and webinar marketing campaigns and event promotion services. Our cost effective event telesales and event registration service is designed to help show producers, B2B event planning firms and corporate event planners increase registrations and drive attendance to.

 

 

  • Conferences
  • Seminars
  • Webinars
  • Trade Shows and Exhibitions
  • Corporate Events
  • Breakfast Meetings
  • Lunch and Learn Events
  • Wine and Cheese Events

blogging for success

Boost Event Attendance

 

Typical projects for our B2B clients include:

  • Sales prospecting and lead generation services
  • Market research and questionnaires
  • Answering questions about content or logistics
  • Processing online registrations via your website or our event software
  • Event attendance reminder calls
  • Automated voicemail and broadcast voice messaging campaigns

 

 

The Benefits of Event Telemarketing

 

Outbound telemarketing is one of the most productive tools available to event marketers. Due to its low cost and predictable results, savvy conference marketers make it a part of their marketing plan for every event they produce.

Pre-conference telemarketing will always pay for itself simply by identifying the large percentage of your best prospects that haven’t even seen your latest brochure or email blast due to:

  • Email caught in spam filter
  • Incorrect address
  • Brochure thrown out in company mail room
  • A new or different prospect, due to job changes
  • Additional prospects at the same company

 

Once identified, prospects can be immediately processed to receive your latest email promotion. The net effect of these additional registrations alone is enough to generate a positive return on investment from your telemarketing campaign.

 

There are however many more potential benefits:

  • Acts as an upbeat and timely sales reminder, encouraging additional registrations.
  • Establishes long-term personal relationships with your customers, influencing future participation.
  • Allows you to make better attendance projections, signaling whether or not you may need to perform costly last minute advertising or direct mail.
  • Distinguishes by name which prospects are ‘maybes‘, allowing you to target them for special marketing treatment.
  • Identifies commonly mentioned objections or complaints, giving you advance notice about possible problem areas.
  • Keeps your prospect database clean, saving money in wasted mailings.
  • Distinguishes you from your competitors.

Call us for your next event program, we can help increase attendance…203-483-4598 ask for David on extension 306

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Whether you are part of a Fortune 500 corporation, a regional manufacturer, a local distributor, an independent professional service provider, or somewhere in between, marketing is a critical component necessary to increase the value of your business. Take a look at your Marketing Department…how many of the 9 activities below do they handle? If something is missing, it is a sure sign that your marketing efforts are not as effective as they could be; therefore, your company is leaving money and valuable resources on the table.

For starters, the responsibilities of a Marketing Department vary based on several factors including business size, industry, corporate structure, and more. To complicate the matter, a Marketing Department’s role will undoubtedly be different for organizations where the department is considered to be a “cost center” vs. a “revenue center.”

The following are my thoughts on the core activities / responsibilities a Marketing Department must handle. They are not listed in any particular order, as they all should be accomplished if an organization wants to grow the value of its business.

  •  Set the Strategy, Plan the Attack, and Execute.

One of the key activities for a Marketing Department is to integrate an organization’s goals, strengths, channels of distribution, competitive environment, target markets, pricing, core messages, and products into one cohesive document known as the Marketing Strategy. As part of the strategy, the Marketing Department should also develop the list of tactical ideas such as direct mail, print advertising, Pay Per Click Campaign (PPC) and Search Engine Optimization (SEO) that will enable the organization to communicate its message to customers and prospects. With a strategy and tactical ideas in hand, the Marketing Department is now ready to take on the responsibility of executing the programs and initiatives to drive sales and revenue for the organization

  • Focus on the Customer.

Marketers should spend time listening to their customers (and prospective customers) in order to understand their needs and wants regarding a particular product or service. Soliciting thoughts and input from internal stakeholders such as Sales and Customer Service is also appropriate, as these departments are typically closest to the customer.

  • Monitor the Competition.

Learning about, and understanding the competitive landscape is also an important function of the Marketing Department. Marketers should be the “go to people” within an organization to answer the following types of questions: Who is the competition (both direct and indirect)? What do they communicate? Which customers do they serve? Why do customers choose the competitor versus you?

  • Own the Brand.

The perceptions and feelings formed about an organization, its products / services, and its performance is what is known as its “brand.” The Marketing Department is responsible for creating meaningful messages through words, ideas, images, and names that deliver upon the promises / benefits an organization wishes to make with its customers. Furthermore, the Marketing Department is responsible for ensuring that messages and images are delivered consistently, by every member of the organization.

  • Find & Direct Outside Vendors.

Internal Marketing Departments do not create magic alone. Therefore, Marketing needs to source and oversee a group of outside resources (a.k.a. “partners”) such as copywriters, graphic designers, web designers, database specialists, and printers so that a company can get the most “bang” from its marketing efforts.

  • Create New Ideas.

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Whether it’s customer acquisition campaigns, keep-in-touch programs, new product promotions, retention efforts, or something in between, the Marketing Department should ultimately be responsible for developing new ideas that generate revenue for the company. This does not mean that the Marketers have to come up with every idea on their own; however, they need to identify, cultivate, and work with others (see point #4) to execute programs that will create revenue.

  • Communicate Internally.

It is important that the Marketing Department communicates with all departments inside an organization. Since any employee (regardless of position) can support (or damage) a brand, value proposition or even specific program initiatives, the Marketing Department needs to take responsibility for disseminating information throughout the organization (this includes internal education and training when appropriate).

  • Manage a Budget.

Establishing and communicating messages to the marketplace costs money. Therefore, Marketing Departments should be responsible for estimating the anticipated expenditures associated with marketing activities. Once set, Marketers should be held responsible for meeting all budget projections.

  • Understand the ROI.

Since marketing activities are an investment — an investment in time, money, and effort — they should be monitored and measured against specific concrete goals and objectives. Marketing Departments should constantly ask themselves…”What’s my expected return?” Answering this simple, yet often overlooked question will result in better, more accountable decisions.

Initially, this might be a lot to digest, but Mosaic will break it down into manageable steps so that it all becomes clear.

Mosaic Marketing Team has developed best practices for how we engage and work with clients, and we will become part of your marketing team in an organized, calm, focused and non-disruptive manner.

We communicate with you, and your employees, so that you never feel left out of the loop or out of control with what’s going on. We will become your trusted partner with a unified goal – your company’s success!

Contact us today to discuss our processes and how we will assist you with your marketing and advertising needs.Contact Mosaic 203-483-4598 Ext 306 and ask for David Cutler