search engine optimization, seo, printing, banners, posters, website design, mosaic branford ct
Get Adobe Flash player

Business Management

1 2 3 9

Founded in 1885, the VNA of Western New York was the first visiting nursing organization in America. Since then, the VNA has become one of the oldest charities in the nation and remains the largest home health agency in the Western New York region.

From humble beginnings in Western New York, the VNA movement migrated across the country.

Today, there are over 500 visiting nurse associations, employing more than 90,000 clinicians, providing health care to more than 4 Million people each year.

VNAs provide a critical safety net in communities, enabling our patients to continue to live independently at home. The VNA has evolved to be and an integral part of the healthcare landscape of our communities.

A rich history.

“In 1885, Elizabeth Coe Marshall, a Sunday school teacher at the First Presbyterian Church in Buffalo, New York, collected funds to hire a nurse to provide free nursing among the sick poor in the City of Buffalo…thus began the practice of nurses traveling to the homes of the sick, recuperating, and disabled Americans.” 
Smithsonian Institute

In 1885, about 75% of America’s 50 million people lived on farms or in rural hamlets. Tuberculosis was the greatest killer of adults. Other common diseases in that period included bronchitis, rheumatism, kidney and circulatory ailments, malaria, syphilis, and small pox. Life expectancy was around 40. Medical science had just discovered that certain bacteria could cause human disease. The hospital system was in its infancy, with less than 700 in the entire country. Physicians were normally generalists who treated the entire family.ElizabethCoeMarshall

Nurses in the area trained at the Buffalo General School of Nursing, which was founded in 1877. They also provided care in people’s homes—for those who could afford to pay for it. Elizabeth Coe Marshall thought that home care should be provided for all, regardless of their ability to pay, and created the vision of a non-profit organization dedicated to that concept. Elizabeth got the idea after she was ill as a result of an accident, and care was provided by a nurse in her home.

Elizabeth approached her church, the First Presbyterian, for some monetary support to get started. Funds left over from a memorial fund set up for the son of the pastor were used to pay for the services of the first visiting nurse. She hired Mary Taylor as the first visiting nurse, fresh from graduation from the Buffalo General School.

Elizabeth Coe Marshall died just a few years later, in 1892, but by that time the VNA of Western New York was firmly established. VNAs in Boston and Philadelphia started on the heels of Elizabeth’s dream, but the visiting nurse movement began in Buffalo, New York.

Over the years, health epidemics, world war, children with disabilities, administration of immunizations, recognition of the needs of seniors… with each passing decade, VNA became a critical resource in providing home care and health services to the communities it grew to serve. Today, the VNA remains the recognized and respected leading in-home care provider at the forefront of innovative skilled health services and compassionate caregiving. 130 years ago VNA was a voice for community health. Today, we are the Face of Care.





VNA is the only in-home care provider that offers public health nurse home visitation and extends care into the community. From school health services to breast cancer treatment assistance, VNA and partnering organizations offer a wide range of community health services designed for individuals as well as the local communities.

VNA has long been relied upon to deliver the services necessary for the wellbeing of our community. And as those needs change over generations, VNA is there.

VNA has long been relied upon to deliver the services necessary for the wellbeing of our community. And as those needs change over generations, VNA is there.


The Visiting Nurse Association has a commitment to all who need us, provides the highest quality and most efficient solutions for keeping people independent, at home and in the community, maximizing their health and quality of life.


The VNA seeks to create a society where everyone has equal access to exceptional health care services and can remain at home and in the community, independently, with dignity and the greatest quality of life.

We work to continuously grow our leadership role in the health care sector. We actively collaborate with our health care partners to provide quality and efficient services to our patients, utilizing evidence-based best practices. We strive to influence public policy to create access to service and demonstrate the value of home care services in the larger health care system, all while remaining true to our mission.

This proud tradition is being carried on right here in our local community by the work of the Guilford, CT VNA Community Healthcare Organization.


vna logo

Beside You at Every Turn

When life takes an unexpected turn, we support our patients with healthcare and homecare assistance for life at home. Helping you deal with those unexpected twists and turns is exactly why VNA Community Healthcare is here, serving Hamden, North Haven and the Connecticut shoreline.

Programs & Events

As part of the Shoreline Community, VNA Community Healthcare offers you valuable resources close to home, including preventive health services, educational programs and support groups. You can meet other people, learn about healthier lifestyle, and talk with licensed medical professionals about your specific health concerns. Click on one of the programs bellow to learn more.


Beside you at every turn.

Featured Events

Taste of Spring Fundraiser, All Towns

05/12/15, 05:30 PM – 08:00 PM

Join VNA Community Healthcare at our 3rd Annual Taste of Spring Fundraiser to help support … [ more ]

Senior Boot Camp, All Towns

05/04/15, 05:30 PM – 06:30 PM

Exercise class in Madison for older adults.  Designed for anyone who should be more active … [ more ]

Antibiotics: Cure and Curse, All Towns

05/05/15, 08:30 AM – 10:30 AM

Join the Campaign!  Antibiotics: Cure and Curse   Presented by The Health Neighborhood* Featuring: Matthew Ellman, MD, Director, Yale … [ more ]


Spring 2015 Calendars

Click here to download PDFs for either our Hamden or Shoreline area event calendars.[more]

Programs for Health Professionals

We offer professional education series with information that you can use immediately.[more]

Family Caregiver Programs

Our programs provide family caregivers with information and strategies to help in caring for an older adult. [more]

Exercise Classes

From Zumba and Yoga to Tai Chi and Aerobic/Strength building classes — we have something for everyone and every level.[more]

Fall Prevention: Screening and Exercise Sessions

Get active and learn how to prevent falls.[more]

Fundraising Events

Our fundraising events enable us continue to offer free and low cost wellness programs, screening and caregiver support. [more]

Ask the Nurse – Health Sessions (Hamden/North Haven Area)

Speak one-on-one with our community nurses: ask questions, set goals and get a health screening. [more]

Ask the Nurse- Health Sessions (Shoreline area)

Speak one-on-one with one of our nurses: ask questions, set goals and have health screenings. [more]

Branding Vs Marketing

Branding Vs Marketing

Marketing without branding is like fishing without a hook.

You’ll be distributing your message, sure. You may see results in the forms of sales closed and new customers. But is there even anything behind the words? Your marketing is a method of pushing your message out, while your branding is the pull that attracts customers. While a marketing campaign may convert a prospect into a buyer, your brand is what retains their business for life. In an ideal scenario, it’s so much more than pure messaging.

Branding strategy allows you to position your business in your market solidly, build meaningful relationships, and retain customers over time.

In an ideal world, a solid brand should precede your marketing. However, that’s not to say it’s ever too late to begin developing a branding plan for the future. No matter when you start, it’s sure to offer immense benefit to your marketing program and outcomes. The following are some of the ways that defining your organization’s core can act as your marketing secret weapon.


Your brand isn’t what you sell or do. It’s what you believe.

At the end of the day, we’re all brand builders. Regardless of your job title or description, if you interact with customers or participate in any part of promoting, developing, or delivering your organization’s products and services you are a part of creating the experience that creates your brand.

Your brand is much more than any one particular department. It’s more than any single deliverable or output. It’s the overarching strategy that builds your brand. It’s the complex set of beliefs that defines who you are in the hearts and minds of your community.

Brand Strategies and Marketing Tactics

While our strategies encompass our long-term brand-building efforts, we utilize the practice of marketing to communicate these beliefs to the masses. Does this mean we should never call something a marketing strategy? Of course not. Our brand strategies are longer term than our annual marketing programs and their accompanying tactics.

Our branding defines who we are while our marketing defines what we do for whom. First we build our brands, then we execute the marketing that brings our brands to life.

Brand Positioning Matters

Every well-written brand strategy should include brand positioning. It can be affected by the following factors:

  • Target Market
  • Product or Service
  • Differentiating Factors
  • Unique Value Proposition

Is it possible to market without establishing these factors, or to determine these each time you create a piece of content? Possibly, but it’s not going to work especially well.

Advertisers have long used a concept called “effective frequency,” which is a measure of how many times a potential buyer must be exposed to a brand before they become familiar or trusting. In many cases, it takes at least 3 separate instances of exposure for someone to feel comfortable with an organization. If you’re having trouble broadcasting a unique value proposition, differentiating factors or your target audience consistently, you’ll have a great deal of difficulty achieving effective frequency.

Once these beliefs are articulated and understood internally, it’s time to take your brand’s message to the masses. This is accomplished through that other label …


“The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.” –

There’s a pretty good chance that most of us actually work in the marketing department. Many of our job titles involve the label of marketing (if you’re a non-profit this could be further complicated by the curious substitution of the word “development” for “marketing”).

That’s because, as the definition above notes, the act of marketing includes all of the activities involved in taking our brand’s products and services to market. This definition has been further diffused by the new suite of digital marketing tools at our disposal. Another way of looking at all of these marketing activities is as brand-building tactics.

Branding Creates Evangelists

If a truly clever piece of content marketing converts a few customers, what’s the return on investment? It can range from minimal to profitable, but are you really earning any dividends over time?

Marketing is a way to capture sales, but branding is a way to make “loyal customers, advocates, even evangelists. Your content marketing is an owned asset, so ensure it’s a meaningful investment.

The difference between marketing and branding can be in how your customers are treated or feel once they’ve made that inaugural purchase. An effective branding strategy won’t just affect your marketing messages that your prospects engage with on a constant basis. It’s going to infiltrate every level of your business, from your customer advocates to your policies. The kind of cohesive experience that comes from branding and is embraced by all levels of your company is what creates customers for life.

What would you like to write about? What can you do that others will benefit from reading your blog posts?

Here’s how to choose a topic for your blog:blog

  • Choose A Subject That You Know And You Can Write About
  • Choose A Topic That You Love And Are Passionate About
  • Write About Something You Are An Expert At
  • Pick A Topic That You Genuinely Want To Learn More About

In my opinion there are 2 types of people who start blogging.

The first type starts a blog from a genuinely interest of solely connecting with people sharing valuable information on the same interests.

His main goal is not to make money but to form a community and help others.

The second type is represented by the ones who want to earn an income online blogging. They make their goal to make money, but usually their blogs lack that precious information that visitors are looking for.

I now present you the third type of bloggers, which are a mix of the above two. They make their priority helping and providing a solution to common problems in their niche while also making a profit from their work.

  • Choose a subject that you know

Pick a blog topic that you know and you are comfortable writing about. Ask yourself : “can I write something interesting about this topic?” How can others benefit from my knowledge?

It’s much easier to write about something you know rather than constantly researching topics that you have no interest for.


  • Choose A Topic That You’re Passionate About

Write about something you love, something you are passionate about. You can turn your passion into a blog in no time.You can write beautiful content with lots of personal insight on your favorite passion. There’s always someone who appreciates the personal approach.

Don’t think you have to be formal when you write about something.

  • Write About Something You Are An Expert At

If you are an expert on a particular field you can start a blog on that topic.Provide your expertize to people and they will love to read your posts.Being an expert takes your blog posts to a whole new level, the kind of insights you are going to offer will not be matched by your competitors. Your visitors are going to recognize your expertize and they’re not going to want to check another site.You’re going to love building your website and everything will seem effortless.

  • Pick A Topic That You Genuinely Want To Know More About

Last but not least if you can’t think of a good blog topic that you are comfortable writing about or you don’t have that much knowledge about it you can always write about something you genuinely want to learn more about.Start by doing in depth research on a particular subject and after and only after you mastered it start writing about it. Also don’t forget to ask your visitors their opinion. After all you want to learn too right?You don’t have to be an expert, but at least you should have a reasonable amount of knowledge about that topic to start in the first place.

In conclusion

Your first priority should be your visitors, nothing else.Make sure to keep in touch with them on social media platforms and always make an effort to give them what they want, that is answers, solutions to their problems.

Make sure you add a touch of personality to your blog, don’t be formal, be yourself. Write as if you are talking to someone in front of you.The reason most blogs are successful is because they give a fresh spin on a particular topic they write about a certain topic in their personal way which makes it attractive.

Don’t be afraid to express yourself.

Last but not leas, have fun! Don’t take it so seriously and interact with your visitors, as long as the subject is of interest to you things tend to be more fun, you will enjoy writing about it and responding to comments.

March is Women's History Month

March is Women’s History Month

In honor of Women’s History Month, we’d like to share a few thoughts on marketing to women. Women are not a niche market. They are the market. Today, 85% of consumer purchases in the U.S are made by women.1 A whopping 80% of women make the decisions when it comes to health care.2 Even in traditional “male” domains like financial and retirement planning, women are rapidly gaining ground. Among married women who are their household’s primary breadwinner, for example, 65% say they “take control” of these areas.3   Reaching this audience requires more than superficial changes to your communications – e.g., altering colors or photos. It means really appealing to women’s interests and identities, their life stage, even the way they like to interact.

Should women be approached differently than men?

While some may bristle at this notion, finding it patronizing, it’s hard to dismiss the whole Mars-Venus thing. Fidelity Investments, which is run by Abigail Johnson, has found that women are more likely than men to seek outside input and want to know what a service will really mean for them.   As a result, Fidelity is now looking to its customer service reps to connect with women in a way that will resonate more, meaning they’re more likely to “chitchat to establish rapport. And they frame conversations around her longer-term goals or the important people in her life.”4 Similarly, new research has found that financial advisors are much more likely to create a satisfactory relationship with women if they create “a safe space for questions and candid answers.”5   Makes good sense to us. As a bonus, if you meet the higher customer service and information-seeking standards of women, you might please your male audience, too.

Closing the confidence gap.

As women take a more prominent role as consumers of financial services, it’s up to the industry to make them feel comfortable. Prudential’s 2014–15 study, Financial Experience & Behaviors Among Women, revealed that there is still a significant “confidence gap.”   While 75% of women said it was very important to have enough money in retirement and 66% said the same about keeping pace with rising health care costs, only 14% and 9%, respectively, were confident they would meet those goals. These results underscore the need for marketers to educate consumers, simplify the complex and build confidence.

Why you should “match the market.

Despite all the market influence that women wield, 90% say advertisers don’t understand them.6 And no wonder. Only 3% of ad agency creative directors are women.7   If the market is women, it stands to reason that companies (and their agencies) would be more effective if their employee make-up matched that market. Research from the Center for Talent Innovation has borne this out, finding that individuals are “better attuned to the unmet needs of consumers or clients like themselves. Indeed, their insight is critical to identifying and addressing new market opportunities.”8

Male or female, know your audience.

In the end, it all comes down to marketing basics really. If your audience is from Venus, make sure you’re not talking like a Martian. If you know what motivates women – what their passions are, how they spend their time, who they listen to – you’ll be effective at creating messages that resonate with them.   Do you feel like your messages could be connecting more strongly with women? Give us a call you will be glad you did. 203-483-4598. Ask for Sally on extension 307.

1 She-conomy. 2 U.S. Department of Labor, December 2013. 3 Financial Experience & Behaviors Among Women, 2014–15 Prudential Research Study. 4 “Financial Advice by the Demographics,” The New York Times, February 20, 2015. 5 “The Financial Services Industry’s Untapped Market,” Harvard Business Review, December 8, 2014. 6 “Where are all the women creative directors?,” Fast Company, February 26, 2013. 7 Ibid.

Back to Home Page

Back to Home Page

The Power of Voiceevent telemarketing

We know the secrets of event marketing success. For conference marketing managers, event planning and event marketing firms have depended on Mosaic for seminar telemarketing and webinar marketing campaigns and event promotion services. Our cost effective event telesales and event registration service is designed to help show producers, B2B event planning firms and corporate event planners increase registrations and drive attendance to.



  • Conferences
  • Seminars
  • Webinars
  • Trade Shows and Exhibitions
  • Corporate Events
  • Breakfast Meetings
  • Lunch and Learn Events
  • Wine and Cheese Events

blogging for success

Boost Event Attendance


Typical projects for our B2B clients include:

  • Sales prospecting and lead generation services
  • Market research and questionnaires
  • Answering questions about content or logistics
  • Processing online registrations via your website or our event software
  • Event attendance reminder calls
  • Automated voicemail and broadcast voice messaging campaigns



The Benefits of Event Telemarketing


Outbound telemarketing is one of the most productive tools available to event marketers. Due to its low cost and predictable results, savvy conference marketers make it a part of their marketing plan for every event they produce.

Pre-conference telemarketing will always pay for itself simply by identifying the large percentage of your best prospects that haven’t even seen your latest brochure or email blast due to:

  • Email caught in spam filter
  • Incorrect address
  • Brochure thrown out in company mail room
  • A new or different prospect, due to job changes
  • Additional prospects at the same company


Once identified, prospects can be immediately processed to receive your latest email promotion. The net effect of these additional registrations alone is enough to generate a positive return on investment from your telemarketing campaign.


There are however many more potential benefits:

  • Acts as an upbeat and timely sales reminder, encouraging additional registrations.
  • Establishes long-term personal relationships with your customers, influencing future participation.
  • Allows you to make better attendance projections, signaling whether or not you may need to perform costly last minute advertising or direct mail.
  • Distinguishes by name which prospects are ‘maybes‘, allowing you to target them for special marketing treatment.
  • Identifies commonly mentioned objections or complaints, giving you advance notice about possible problem areas.
  • Keeps your prospect database clean, saving money in wasted mailings.
  • Distinguishes you from your competitors.

Call us for your next event program, we can help increase attendance…203-483-4598 ask for David on extension 306

1 2 3 9