What Is Semantic Search?
Semantic search uses artificial intelligence in order to understand the searcher’s intent and the meaning of the query rather than parsing through keywords like a dictionary. When you search now, Google gives you results based solely on the text and the keywords that you put in that search. Essentially, Google gives you its best guess.
When you use semantic search, Google will dive into the relationship between those words, how they work together, and attempt to understand what those words mean. Google will understand that “their” and “they’re” has two different meanings and when “New” and “York” are placed together, it changes the meaning.
As an informed integrated marketer, you’ve no doubt heard that the Wild West days of search engine marketing are numbered. No more tricking search bots with slight-of-hand tactics such as link farms, keyword stuffing and tag-writing acrobatics. Search engines today demand quality of content that simply can’t be faked.
Semantic Search Knows What You Really Know
Semantic search is the new sheriff in town, and it has dramatically improved following the Google Hummingbird algorithm update. Fundamentally, semantic search is about matching your customer’s search queries to concepts rather than keywords, so returned searches better align with your user’s underlying intent.
This new approach enables search engines to look beyond the mere presence of particular keywords on your site as an indication of subject-matter relevance. Instead, semantic-enabled search engines examine the depth, context and relevance of your information as a whole.
Going forward, semantic search success requires that you establish authoritative subject-matter credentials, the key to which is a fast-emerging technique called “semantic mark-up”–semantic meaning it’s related to language and how people speak.
More Context For Your Content
Semantic mark-up is a way of coding portions of your site to categorize words and phrases in ways that communicate their context to search engines. Traditional methods only tell web browsers how to display information. But these software elements provide a clearer picture of that information’s underlying meaning, returning more meaningful and relevant results, and enabling something search studs and techie types call “entity search.”
And The Winners Are: Knowledge And Expertise
Your web developer can tell you even more. But for small business, the bottom line is this:
now more than ever you need a robust content marketing effort to win in integrated marketing.
Going forward, online success will require an ongoing strategy for consistently ensuring you are providing fresh and relevant content of real value to users–and of real interest to search engines.
To succeed in this emerging paradigm, you’ll need to:
Backlinks have been at the core of Search Engine Optimization for many years now and they are set to stay there for years to come.
However, many businesses still do not focus on the importance of backlinks and effort into obtaining backlinks for their website.
Backlinks are imperative in order to grow your on line business. And is vital in growing your search engine rankings which will increase traffic to your site.
#1 Share useful and relevant content that match your keywords
Always feed more and more attractive and valuable contents because content is the key for attracting visitors to your website.
If content satisfies your visitors, then definitely there are chances of getting repetitive visits for your site and also increase traffic. Famous websites providing social interactions to the customers also have huge content in the form of blogs, articles and so on.
#2 Link only to relevant websites
For this purpose inbound marketing agency should get to work and extend that as much as it can. Inbound marketing experts can help you to gain significant backlinks from relevant sites easily and effectively.
#3 Inviting Guest Writers from similar niche
Inviting other authors who can write contents appropriate to your website will be very much useful for generating search engine traffic.
Others may have ideas which might be valuable for your business. So look for such persons who can write for you in this way. That really gives tremendous response for your articles and also helps in linking with these writers blogs.
#4 Writing Guest Posts in Other Sites
Again, be open to provide links to blog writers so that you can have more content for your visiting.
Be attached to the social media sites too. This task can be allotted to social media marketing agency. So that nothing relevant is missed.
#5 Frequent Press releases help in link building
Never forget writing and publishing press release.
However, you can find some free examples on the net but one must try something of one’s own that will be the best. One must include everything regarding business like search engine strategies and ensure their submission is SEO search engine friendly.
#6 Identify reliable link network for your link building
And the last is that one must build a whole network of the links provided with the content. Internal links must be included also.
Appropriate search engine keywords must be used with these links with the provision of search engine services that will be offered to the visitors and maintain that.
Marketing Takeaway Tip: Above six backlink building techniques will help you to grow your page rank in a smart way and help you to get into top pages of search engines.
See more at Mosaic Internet Marketing, thanks for stopping by.
Today it’s all about your web presence not just your “Website”. The days of SEO schemes, Black Hat or even Gray Hat tricks designed to exploit a “Loop Hole” in a search engine’s algorithm by force feeding it links and or by stuffing keywords down its throat are gone. People that have gained traction and a high-rank for web pages by using these methods have found themselves reeling, scratching their heads wondering why their clients websites have suddenly become temporarily worthless and no longer productive.
I’ve previous spoke about the Penguin algorithm update that caused many a Webmaster to lose their contacts.
Personally I like what’s happening because it makes the Internet a more credible place.
Search engines are getting much smarter. They’re a more reliable source to precisely find just about anything you need and want to know. In order to achieve a reliable search result, the search program, which is an algorithm designed to weed out poorly developed websites, must continue to learn and adapt with regular updates.
The most recent Google update code named Hummingbird, will reward your hard work even more than Panda did. Websites will prosper if they are informative, authoritative, always up to date and have a good following of website backlinks..
When I’m finished writing this article, much more will happen than just pressing the Publish button. I will be uploaded to Feeds for syndicated, spun then added to many article directories and bookmarked to social media Websites such as Facebook, Reddit, Twitter and Google Plus. Thousands more people will have access t0 this article and it will have contextual links pointing to specific pages on this website increasing the number of quality backlinks.
Less than a year ago and before Panda, getting your clients on page 1 mostly required lots and lots of Backlinks . It didn’t matter what type of website the links were coming from or how quickly you got them and Getting them was even easier via link farms by purchasing hundreds at a time. Quality and relevancy was not a factor.
With this recent Humming update, Backlinks are useless if they’re not from a high-quality, relevant website and its backlink quality has an impact on your site’s rank as well.
Let’s sum up what a search engine’s Spider is looking for when it visits your website. It reads the URL (www.site.com), the Title Tag, the other Meta Tags, the Content and the Headings, Keywords, Visitor Trends, Internal link structure and so on, this is called the On-Page-SEO component. This information is sent to another program called the Index. The Index contains the search algorithm we just spoke about. It will makes the decision for where a web page will rank based on a keyword search. The Index also considers the results of another algorithm called PageRank, it was designed by Larry Page one of Google’s founders and is a complex calculation of a web page’s Backlinks.
Many factors are considered for a search result. You can have a high PageRank and still have a poorly performing website.
Like anything else you get back what you put into it.
You’ve heard about SEO.
That’s why I wrote this report – to show you not one, not two….but five different reasons to buy SEO.
People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO.
Those questions and issues are addressed in this article – beginning with the most compelling reason why buying SEO is such a good idea.
We intuitively sense that a #1 ranking indicates top class. An athlete who wins the gold medal is a champion. Silver and bronze winners are runners-up. All the rest are ‘also rans’… and no one cares about them!
Search engine rankings are similar. The top spot on Google SERPs gets 36.4% of all clicks, the #2 spot gets 12.5%, #3 takes 9.5%, and from there it declines quickly. Being at the top of the heap wins you ‘front of mind’ recall and brand awareness and wins you more sales.
If your website doesn’t pop up on the first page of Google for your business critical keywords and phrases, then it’s… “Houston, we have a problem!”
1. SEO Is Not A Cost But An Investment
An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.
Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been likened to investing in real estate – the returns can be truly stupendous when you get it right.
2. SEO Turns The Spotlight On Your Sales Rockstar
And who would that be? Your website!
Think about it. It’s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.
Search engine optimization lavishes attention on your sales rock-star, generating the highest performance by giving it the right emphasis and focus in your marketing arsenal.
3. SEO Is A Crucial Part Of Your Marketing Mix
If you’ve read my other posts here at Mosaic, you’ll already know that I’m clear about the importance of SEO for marketing any business. SEO is the master when it comes to pulling in prospects, and can help boost conversions too.
But I also believe that SEO is not the only game in town! SEO alone cannot help you reach your highest marketing potential. Social media, branding and other marketing strategies segue into and complement SEO, the combination strengthening and reinforcing each element to grow your business exponentially… faster.
As a manager or CEO then, your challenge isn’t about picking one over another, but how best to intelligently integrate SEO into your marketing mix to reap rich rewards.
And that’s why this isn’t a ‘battle between marketers’, with specialists in each branch trying to out-sell the other to their clients, but rather an opportunity for collaboration and partnership in leading a business manager or CEO towards the right mix of marketing services – including SEO – that will bring the highest cumulative benefit.
Instead of always “giving customers what they want”, it’s time to face the fact that, often, clients do not know how to select from the diverse options at their disposal.
As professionals, marketers and SEO consultants must not be dismissive or misleading about other specialties than their own, but instead help clients build the right foundation, mix and plan, and then guide them to effectively implement and manage the most cost effective, high-return strategies and tactics that are aligned with their overall business goals.
A part of the responsibility professional marketers share is to steer clients away from danger, or stop them from embracing populist tactics that will actually turn out to be a quagmire in which their business gets stuck, or quicksand into which it gradually sinks without a trace. In my opinion, ‘not telling the full truth’ is just the same as ‘lying’. This approach may not work for every company. Some might even frown at your desire to step outside your scope and field of expertise.
But for small and medium businesses and start ups, by adopting such an advisory/consultative role and offering professional advice, reaching out a helping hand to offer “business development” advice, and showing rock-solid proof to back up your offerings, prices and advice, you can go a long way in building trust. At that point, clients will be willing to follow you, even when you suggest an approach that points in another direction than what they believed would be the right choice.
It bears to always keep in mind that clients are buying a consultant’s expertise only because they don’t have it themselves, and therefore they are (logically) unable to ask for the “perfect offer”. Selling them whatever they ask for is often not in their best interests. And this is just as true for big brands with internal staff as it is for smaller businesses.
4. SEO Impacts The Research/Buying Cycle
SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.
Assuming that everybody has heard about your brand or thinks that you’re the best place to buy can be a very costly mistake. People are constantly researching good deals, and are using the social-driven Web for comparison shopping. And price conscious shopping behavior is more common in tough financial times, when consumers spend their money more cautiously.
SEO plays an important role in this research and buying cycle. It’s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. It’s about being where your customers are, and directing them towards solutions you offer them.
5. SEO Pricing Is Variable
There are no universal standards by which you can fix a ‘rate card’ for SEO services. Keyword analysis, link building and other SEO activities are unique, customized and tailored differently for specific situations. And even among SEO providers, there is a wide range in quality. There are seasoned professionals and there are scammers, amateurs and ignorant practitioners.
But as the person in charge of your company’s SEO, you are the most ‘dangerous’ person involved… because the responsibility for your choices rests on your shoulders! Before you pick the cheapest or most expensive proposal, the limited or more comprehensive one, the one from experienced pros versus an SEO-savvy cousin or friend, be sure to contact us to find out the various levels of SEO cost.
As a specialized service, SEO involves teams of people working behind the scenes. Giving them a small budget practically ties their hands, and you cannot expect stellar results from their restrained effort.
If you are not yet convinced about the synergies involved and how these facets interact together, then don’t be afraid to ask for an SEO pre-analysis, even if it means paying a modest fee for it. That’s a safe investment and worth more if it convinces you about the real value in adopting an SEO strategy.
Other points to consider:
The Business Case For SEO
Hopefully, these compelling reasons have convinced you about the value and benefits of an integrated SEO strategy in growing your business and taking your company to new heights of profitability, branding and success.
SEO is like music. The foundations haven’t changed much since the inception. But the application of SEO has evolved over time. A professional SEO consultant will be a great asset in developing your business.
Your SEO consultant can find lucrative keywords and niches with great ROI where you can make money easily, carry out detailed market research and competitive analysis, and help you build content to pull in traffic that will close big deals for you.
A skilled SEO consultant can run in-depth analyses of your business competitors, study their strategy, and more. Your consultant can mock up a “war” and test your strategies in battle against your competition… and if those computations work in your favor, it’s time to go to war!
It can also show you if the strategy is ineffective or the competition too well entrenched to unseat. This will save you money and time wasted in pursuing ownership of that keyword or niche, leaving you to focus energy on more profitable areas. Such market pre-analysis can be priceless to the right company or business.
Remember Marketing is a war! And just as you won’t think about going to war without conventional weapons, you can’t enter a competitive market armed only with a tommy gun!
At the same time, using old fashioned weaponry will only prolong the suffering and lead to an inevitable defeat. You need powerful, state of art, effective weapons to win. And in the digital battleground, cutting-edge SEO will give you an edge.
One last thing to keep in mind. Handing someone a guitar doesn’t mean they’ll start playing great music. If you want great music, hire a Rock Star. If you want top notch SEO, hire SEO Rock Star. Then give them the budget they need to deliver great results.
The web today is comprised of trillions of links. Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic.
If you’re not sure where to begin when it comes to building links with other sites, here are 10 easy ways to get started:
1. Create a blog.
Creating content on a consistent basis not only builds links internally (by linking out from your posts), but it also gives you the ability to build links naturally, because content is your greatest asset when attracting links. A blog is essential to many strategies outlined here, such as linking out. You absolutely need a blog in today’s online environment to survive.
2. Internal linking.
You have pages and posts on your website, so make the most of them. Internal links are huge for link building because you can control everything about them, from the location on the page to the anchor text. This is something that most people overlook–please do not! Make sure to steer your content in the direction of other posts or pages so you can link to them.
Warning: Do not use exact-match anchor text in your site’s navigation (sitewide links). This will most likely be another spam filter from Google.
3. Resources/links pages.
Other webmasters have created links, or resource, pages, and these are legitimate opportunities to get links. If the links on that page are relevant, you’ve got a chance.
Unfortunately, it’s not as easy as just asking for a link. The following two suggestions are specific strategies to help you get webmasters liking you before you ask and greatly increase your chance of getting the link.
4. Ask people you know for a link.
Whether it’s your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage.
5. Make it easy to link to you.
Note: This might not be the best option for every community. Are you in the cement niche? Then this is perfect. Are you talking about internet-related business? Then this might not be your best bet, because the majority of your audience probably already knows how to link.
6. Research your competitors.
When it comes to finding new link opportunities, competitor research is one of the first things you should do. Essentially, you’re piggy-backing off their success. While some links are unobtainable (that is, a random mention in a news post), others can be diamonds in the rough (a high-quality niche directory).
Try using SEOmoz’s Open Site Explorer for this. Plug in your competitors and export their backlinks to a CSV file. Do this for all your competitors so you can get all their links in one place in a spreadsheet workbook. Then you can sort them by various link metrics to find the best opportunities.
7. Link out.
Linking out is huge. Don’t be a link hoarder; you’re going to create content, so use it to gain favor with other people.
8. Build relationships.
This is the No. 1 link-building strategy in the world. Get to know people! Build relationships with them, because it’ll come back to you in the form of links (that is, if they’re the right people).
The best part about this is that it’s just like real life. Remember how people say, “It’s not about what you know, it’s about who you know”? The same goes for link building.
9. Niche-specific directories.
As opposed to general web directories, niche-specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts and crafts. Some of these directories are free, while others are paid. One example is Business.com, a directory for business websites. The cost is $299 per year.
10. Paid directories.
Some directories ask for money before accepting your link(s) in their listings. Dir.Yahoo.com, for example, is a paid directory. Once again, while some of these can pass on legitimate value, others offer little and aren’t worth your time or money.