Backlinks have been at the core of Search Engine Optimization for many years now and they are set to stay there for years to come.
However, many businesses still do not focus on the importance of backlinks and effort into obtaining backlinks for their website.
Backlinks are imperative in order to grow your on line business. And is vital in growing your search engine rankings which will increase traffic to your site.
#1 Share useful and relevant content that match your keywords
Always feed more and more attractive and valuable contents because content is the key for attracting visitors to your website.
If content satisfies your visitors, then definitely there are chances of getting repetitive visits for your site and also increase traffic. Famous websites providing social interactions to the customers also have huge content in the form of blogs, articles and so on.
#2 Link only to relevant websites
For this purpose inbound marketing agency should get to work and extend that as much as it can. Inbound marketing experts can help you to gain significant backlinks from relevant sites easily and effectively.
#3 Inviting Guest Writers from similar niche
Inviting other authors who can write contents appropriate to your website will be very much useful for generating search engine traffic.
Others may have ideas which might be valuable for your business. So look for such persons who can write for you in this way. That really gives tremendous response for your articles and also helps in linking with these writers blogs.
#4 Writing Guest Posts in Other Sites
Again, be open to provide links to blog writers so that you can have more content for your visiting.
Be attached to the social media sites too. This task can be allotted to social media marketing agency. So that nothing relevant is missed.
#5 Frequent Press releases help in link building
Never forget writing and publishing press release.
However, you can find some free examples on the net but one must try something of one’s own that will be the best. One must include everything regarding business like search engine strategies and ensure their submission is SEO search engine friendly.
#6 Identify reliable link network for your link building
And the last is that one must build a whole network of the links provided with the content. Internal links must be included also.
Appropriate search engine keywords must be used with these links with the provision of search engine services that will be offered to the visitors and maintain that.
Marketing Takeaway Tip: Above six backlink building techniques will help you to grow your page rank in a smart way and help you to get into top pages of search engines.
See more at Mosaic Internet Marketing, thanks for stopping by.
Successful content marketing compels the viewer to take action — to make the call, send the email, buy the product or service.
If your content is more sell than tell, it’s a pitch, and it’s probably not working. In fact, it might be more repelling content than compelling content.
Compelling Content Tips:
1. Know your audience.
Before you create content, you’ll want to know who will be viewing the content and where. Create a client profile that describes the industry they are in, what product or service they provide, how they get their content, what wants and needs they have, what questions they ask, how your offer would benefit them and most importantly, are they potential buyers of your product or service?
2. Don’t sell.
If readers smell a pitch, they’ll flee. Remember that “it’s not about you, it’s about them.” Customers don’t really care what you do or how you do it, only what you can do for them. If you’re writing blog posts, sending an email newsletter or posting on social media, the reason is obvious, you’re hoping for business. No need to be more obvious than that. Remember to include testimonials in your content…let others sing your praises.
3. Don’t be boring.
You may think that others might find your industry uninteresting and that no one wants to hear about it. If you’re in business, there are people who buy from you and need what you have to provide. How you write about what you do, construct your story, describe the problems you’ve solved or list helpful hints for potential customers can make you seem like Superman…in the eyes of your clients.
4. Provide helpful, relevant content that is of interest to your audience.
Think about the articles you read; the blogs you follow or the videos you watch. Besides being entertaining, they address issues you find important; they teach you things about your business or about life that you need to know. Take that approach with your own content. Answer the questions you’re most often asked, talk about the problems you most often solve; when you help your audience, they’ll appreciate it and they’ll respond by sharing your content and giving you business.
5. Write an attention-getting headline.
If the headline doesn’t grab them, you’re done. We all get too many pieces of information every day to bother wading through content that doesn’t engage us right off the bat. Same goes for email subject lines, web pages, a PowerPoint presentation, an article, press release or brochure. Get creative here or you’ve wasted your time.
6. Grab them with visuals.
There’s a big reason that platforms like Facebook, Pinterest, Google+, YouTube and even LinkedIn are so popular…people like to look at images. A great photo, conceptual illustration or video conveys a message far more rapidly and effectively than words.
7. Make sure your content is well-written.
Correct spelling, grammar, punctuation and sentence composition can’t be stressed enough. One typo may be enough to send your reader hitting delete.
8. Structure your content to make it easy-to-read and skimmable.
Every piece of content should have a beginning, middle and end. At the beginning, make a promise to your reader; tell them what you’ll deliver. Support your promise — or premise– with copy that explains, substantiates or supports your main point. Then conclude by restating, in a different way, the point you set out to make at the beginning.
To make the content easy-to-read and skimmable, break up copy with subheads, use short sentences and paragraphs; bold words, bullet points, numbered lists and italicized phrases help move the viewer through your piece.
9. Keep it simple — address one issue.
Many people embark on creating content as if it were their masterpiece. This presents two problems: 1) you’ll never be happy with the outcome and 2) it will take so long, you may never finish. Pick one point you’d like to make, one story you’d like to tell, one topic on which to focus. Your reader will thank you.
10. Evoke a response.
You actually want to solicit two responses from your content: the first is that your reader finds the content engaging; it’s educational, entertaining, inspirational, surprising or provoking…some emotion that keeps them captivated. Secondly, you want them to take action…with a call, an email, a meeting…that results in business.
11. Be find-able.
Attract new viewers who find you on the internet through search engine optimization (SEO). Use your businesses’ defined keywords and keyword phrases in your headline and several times throughout your content. Include links back to other content on your website and to other articles and posts you’ve created as well as to other sources you’ve referenced.
12. Include a call to action.
Tell your viewer what you want them to do once they’ve experienced your content…call or email you, post a comment or share on another social media platforms like LinkedIn, Facebook, Pinterest, Twitter and Google+. Incentivizing viewers — with a downloadable article, contest entry or free offer is a good way to add names to your mailing list.
Compelling content engages viewers and spurs them to react and respond. Incorporating these 12 tips will give your viewers a dozen reasons to give you the business.
You’ve heard about SEO.
That’s why I wrote this report – to show you not one, not two….but five different reasons to buy SEO.
People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO.
Those questions and issues are addressed in this article – beginning with the most compelling reason why buying SEO is such a good idea.
We intuitively sense that a #1 ranking indicates top class. An athlete who wins the gold medal is a champion. Silver and bronze winners are runners-up. All the rest are ‘also rans’… and no one cares about them!
Search engine rankings are similar. The top spot on Google SERPs gets 36.4% of all clicks, the #2 spot gets 12.5%, #3 takes 9.5%, and from there it declines quickly. Being at the top of the heap wins you ‘front of mind’ recall and brand awareness and wins you more sales.
If your website doesn’t pop up on the first page of Google for your business critical keywords and phrases, then it’s… “Houston, we have a problem!”
1. SEO Is Not A Cost But An Investment
An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.
Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been likened to investing in real estate – the returns can be truly stupendous when you get it right.
2. SEO Turns The Spotlight On Your Sales Rockstar
And who would that be? Your website!
Think about it. It’s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.
Search engine optimization lavishes attention on your sales rock-star, generating the highest performance by giving it the right emphasis and focus in your marketing arsenal.
3. SEO Is A Crucial Part Of Your Marketing Mix
If you’ve read my other posts here at Mosaic, you’ll already know that I’m clear about the importance of SEO for marketing any business. SEO is the master when it comes to pulling in prospects, and can help boost conversions too.
But I also believe that SEO is not the only game in town! SEO alone cannot help you reach your highest marketing potential. Social media, branding and other marketing strategies segue into and complement SEO, the combination strengthening and reinforcing each element to grow your business exponentially… faster.
As a manager or CEO then, your challenge isn’t about picking one over another, but how best to intelligently integrate SEO into your marketing mix to reap rich rewards.
And that’s why this isn’t a ‘battle between marketers’, with specialists in each branch trying to out-sell the other to their clients, but rather an opportunity for collaboration and partnership in leading a business manager or CEO towards the right mix of marketing services – including SEO – that will bring the highest cumulative benefit.
Instead of always “giving customers what they want”, it’s time to face the fact that, often, clients do not know how to select from the diverse options at their disposal.
As professionals, marketers and SEO consultants must not be dismissive or misleading about other specialties than their own, but instead help clients build the right foundation, mix and plan, and then guide them to effectively implement and manage the most cost effective, high-return strategies and tactics that are aligned with their overall business goals.
A part of the responsibility professional marketers share is to steer clients away from danger, or stop them from embracing populist tactics that will actually turn out to be a quagmire in which their business gets stuck, or quicksand into which it gradually sinks without a trace. In my opinion, ‘not telling the full truth’ is just the same as ‘lying’. This approach may not work for every company. Some might even frown at your desire to step outside your scope and field of expertise.
But for small and medium businesses and start ups, by adopting such an advisory/consultative role and offering professional advice, reaching out a helping hand to offer “business development” advice, and showing rock-solid proof to back up your offerings, prices and advice, you can go a long way in building trust. At that point, clients will be willing to follow you, even when you suggest an approach that points in another direction than what they believed would be the right choice.
It bears to always keep in mind that clients are buying a consultant’s expertise only because they don’t have it themselves, and therefore they are (logically) unable to ask for the “perfect offer”. Selling them whatever they ask for is often not in their best interests. And this is just as true for big brands with internal staff as it is for smaller businesses.
4. SEO Impacts The Research/Buying Cycle
SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.
Assuming that everybody has heard about your brand or thinks that you’re the best place to buy can be a very costly mistake. People are constantly researching good deals, and are using the social-driven Web for comparison shopping. And price conscious shopping behavior is more common in tough financial times, when consumers spend their money more cautiously.
SEO plays an important role in this research and buying cycle. It’s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. It’s about being where your customers are, and directing them towards solutions you offer them.
5. SEO Pricing Is Variable
There are no universal standards by which you can fix a ‘rate card’ for SEO services. Keyword analysis, link building and other SEO activities are unique, customized and tailored differently for specific situations. And even among SEO providers, there is a wide range in quality. There are seasoned professionals and there are scammers, amateurs and ignorant practitioners.
But as the person in charge of your company’s SEO, you are the most ‘dangerous’ person involved… because the responsibility for your choices rests on your shoulders! Before you pick the cheapest or most expensive proposal, the limited or more comprehensive one, the one from experienced pros versus an SEO-savvy cousin or friend, be sure to contact us to find out the various levels of SEO cost.
As a specialized service, SEO involves teams of people working behind the scenes. Giving them a small budget practically ties their hands, and you cannot expect stellar results from their restrained effort.
If you are not yet convinced about the synergies involved and how these facets interact together, then don’t be afraid to ask for an SEO pre-analysis, even if it means paying a modest fee for it. That’s a safe investment and worth more if it convinces you about the real value in adopting an SEO strategy.
Other points to consider:
The Business Case For SEO
Hopefully, these compelling reasons have convinced you about the value and benefits of an integrated SEO strategy in growing your business and taking your company to new heights of profitability, branding and success.
SEO is like music. The foundations haven’t changed much since the inception. But the application of SEO has evolved over time. A professional SEO consultant will be a great asset in developing your business.
Your SEO consultant can find lucrative keywords and niches with great ROI where you can make money easily, carry out detailed market research and competitive analysis, and help you build content to pull in traffic that will close big deals for you.
A skilled SEO consultant can run in-depth analyses of your business competitors, study their strategy, and more. Your consultant can mock up a “war” and test your strategies in battle against your competition… and if those computations work in your favor, it’s time to go to war!
It can also show you if the strategy is ineffective or the competition too well entrenched to unseat. This will save you money and time wasted in pursuing ownership of that keyword or niche, leaving you to focus energy on more profitable areas. Such market pre-analysis can be priceless to the right company or business.
Remember Marketing is a war! And just as you won’t think about going to war without conventional weapons, you can’t enter a competitive market armed only with a tommy gun!
At the same time, using old fashioned weaponry will only prolong the suffering and lead to an inevitable defeat. You need powerful, state of art, effective weapons to win. And in the digital battleground, cutting-edge SEO will give you an edge.
One last thing to keep in mind. Handing someone a guitar doesn’t mean they’ll start playing great music. If you want great music, hire a Rock Star. If you want top notch SEO, hire SEO Rock Star. Then give them the budget they need to deliver great results.
The web today is comprised of trillions of links. Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic.
If you’re not sure where to begin when it comes to building links with other sites, here are 10 easy ways to get started:
1. Create a blog.
Creating content on a consistent basis not only builds links internally (by linking out from your posts), but it also gives you the ability to build links naturally, because content is your greatest asset when attracting links. A blog is essential to many strategies outlined here, such as linking out. You absolutely need a blog in today’s online environment to survive.
2. Internal linking.
You have pages and posts on your website, so make the most of them. Internal links are huge for link building because you can control everything about them, from the location on the page to the anchor text. This is something that most people overlook–please do not! Make sure to steer your content in the direction of other posts or pages so you can link to them.
Warning: Do not use exact-match anchor text in your site’s navigation (sitewide links). This will most likely be another spam filter from Google.
3. Resources/links pages.
Other webmasters have created links, or resource, pages, and these are legitimate opportunities to get links. If the links on that page are relevant, you’ve got a chance.
Unfortunately, it’s not as easy as just asking for a link. The following two suggestions are specific strategies to help you get webmasters liking you before you ask and greatly increase your chance of getting the link.
4. Ask people you know for a link.
Whether it’s your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage.
5. Make it easy to link to you.
Note: This might not be the best option for every community. Are you in the cement niche? Then this is perfect. Are you talking about internet-related business? Then this might not be your best bet, because the majority of your audience probably already knows how to link.
6. Research your competitors.
When it comes to finding new link opportunities, competitor research is one of the first things you should do. Essentially, you’re piggy-backing off their success. While some links are unobtainable (that is, a random mention in a news post), others can be diamonds in the rough (a high-quality niche directory).
Try using SEOmoz’s Open Site Explorer for this. Plug in your competitors and export their backlinks to a CSV file. Do this for all your competitors so you can get all their links in one place in a spreadsheet workbook. Then you can sort them by various link metrics to find the best opportunities.
7. Link out.
Linking out is huge. Don’t be a link hoarder; you’re going to create content, so use it to gain favor with other people.
8. Build relationships.
This is the No. 1 link-building strategy in the world. Get to know people! Build relationships with them, because it’ll come back to you in the form of links (that is, if they’re the right people).
The best part about this is that it’s just like real life. Remember how people say, “It’s not about what you know, it’s about who you know”? The same goes for link building.
9. Niche-specific directories.
As opposed to general web directories, niche-specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts and crafts. Some of these directories are free, while others are paid. One example is Business.com, a directory for business websites. The cost is $299 per year.
10. Paid directories.
Some directories ask for money before accepting your link(s) in their listings. Dir.Yahoo.com, for example, is a paid directory. Once again, while some of these can pass on legitimate value, others offer little and aren’t worth your time or money.