search engine optimization, seo, printing, banners, posters, website design, mosaic branford ct
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Press Release

Consumers today want it all. Their relentless demand for a more satisfying online experience has forced many integrated marketers to reevaluate—and increasingly, overhaul—website look, feel and function. If such an website redesign is in your future, share these seven steps with your developer and creative team to simplify and streamline the process.  web design

  1. Define your goals. Work with key stakeholders to create a list of relevant, actionable goals that clarify strategic reasons for a re-do. Good reasons can include: increasing site traffic; boosting conversions; and ranking higher for certain targeted keywords or phrases. Reasons to give you pause? “Our competitors are doing it,” or “I’m tired of the look.”
  2. Audit and secure your assets. A redesign is an opportunity to improve site performance. So it’s fine, even preferable, to jettison outdated or under-performing assets. Just make sure that proven content, high-ranking keywords, and quality inbound links don’t disappear in the process. Use a favorite spreadsheet to track and manage these items.new web design
  3. Improve your homepage. Work with your developer to simplify design and navigation. Strive for faster page loads; re-optimize homepage content, page titles and description meta tags with recently added or updated keywords.
  4. Refine your content. Before initiating the redesign, identify content gaps and commission your creative services provider to help develop new assets, especially video and a blog. Consumers (and search engines) love video, and sites with blogs garner 55% more traffic. Add search-optimized news releases, case studies, and white papers to increase your new site’s value, authority, and searchability.
  5. Emphasize conversions. A conversion is any action you want readers to take, including downloading, purchasing, requesting, or subscribing. Conversion rates soar when bold, clear calls-to-action work harmoniously with landing pages to spur readers into action.
  6. Optimize for mobile
    Mobile device usage continues to skyrocket. So many integrated marketers recommend Responsive Web Design for these benefits and others, such as how one site (not several) can accommodate all visitor types, including smartphone and tablet users.
  7. Measure your results. To quantify the effectiveness of the redesign, track (at minimum) key metrics such as: visitors (who’s coming to your site and from where); leads (how many visitors became leads); and sales (among those converted, how many purchased).

smooth web design

Hummingbird is Google’s largest official algorithm update since 2001, affecting 90 percent of search queries.

mosaic press release, printing, seo, website design

We cover all the bases when it comes to getting your messages noticed either with professional printing services, signage or online with our Internet Marketing services.

Google’s senior vice president of search, Amit Singhal, officially announced on Thursday, Sept. 26, 2013, that a new search algorithm called “Hummingbird” had been released within the previous month.   The company did not reveal many details on the release in the press conference, but did indicate that the algorithm is currently affecting 90 percent of all search queries—making it the largest algorithmic update since 2001.

What do we know about Hummingbird?

This update reflects the evolving nature of search engine use and SEO.  Fewer people are searching in a traditional “Boolean,” or keyword-based manner.  For example, rather than just searching the word “plumber,” individuals are now using terms like “who is best plumber within 10 miles” to search for a plumber.

Voice search has influenced this change significantly as many individuals speak to their mobile device when performing a search.  Google is now considered to be a source that can answer entire questions, not just find content containing a simple keyword.  Hummingbird is meant to improve the results to question-based search queries.

How does this compare to Penguin or Panda?

According to Danny Sullivan of SearchEngineLand.com, “Panda, Penguin and other updates were changes to parts of the old algorithm but not a replacement of the whole… Hummingbird is a brand new engine, though it continues to use some parts of the old, like Penguin and Panda.”

Penguin and Panda were intended to clean up search results and eliminate spam.  Hummingbird is meant to improve Google’s ability to answer searchers questions based on the meaning of the words.  Rather than pulling up search results that simply contain words in the original search query, Google is aiming to provide search results based on the meaning of the search entered.

What does this mean moving forward?

Website owners should closely monitor the organic traffic their site is generating.  If your site didn’t see a significant drop in traffic during September, you may have gotten through the initial release of Hummingbird unscathed.  However, Google has been known to release major algorithm updates and continue to tweak and adjust them in the following weeks and months.  More updates to Hummingbird can be expected as Google monitors how the algorithm performs.

Hummingbird is also another push by Google to improve online content.  Websites that provide great content and answer common questions within their industry will be rewarded by the release of Hummingbird.  The phrase “content is king” continues to be true today and will be an important concept for web owners to grasp as the search engine continues to evolve.

Contact us for a free review of your Website

Give us a call you will be glad you did (203) 483-4598, Toll Free 866-668-7759

mosaic press release, printing, seo, website design

We cover all the bases when it comes to getting your messages noticed either with professional printing services, signage or online with our Internet Marketing services.

Branford, Connecticut September 30, 2013 Business News
(PRLEAP.COM) Branford, CT – October 1, 2013 – Mosaic Printing, Signage and Marketing Services increases overall print volume by 30 percent with award-winning Toshiba print production technologies. By adding the new Toshiba digital press to its fleet, the Branford, CT-based printer has realized faster turnaround times, more flexible document management capabilities due to reliable technology and provides a foundation for future growth.

With the unpredictability of today’s business environment it’s nice to know you can count on Mosaic. Mosaic can tackle any print project for your demanding needs.

Mosaic Printing, Signage and Marketing Services cover all the bases when it comes to getting your messages noticed either with Professional Printing Services, Signage or online with our Internet Marketing Service.

A complete source for graphics, printing and mailing needs, Mosaic delivers fast, superior-quality output to clients as its number one priority. Mosaic management is always evaluating new solutions that would improve output quality while also reducing ongoing issues with production bottlenecks.

Al Canosa said “We considered all of the major digital imaging manufacturers and determined that a Toshiba digital press system would offer a broader range of capabilities and drastically improve our turnaround time while maintaining our rigid quality control procedures.”

“In the print marketplace, it’s extremely important to have service people that understand the needs of customers. Toshiba has an excellent service track record and this was one of the most compelling competitive advantages when selecting the new solution. Toshiba has been proactive in understanding our workflow needs to keep the new production print systems running at peak performance and we are more than pleased with the overall improvement it has brought to our business while providing the foundation for future growth.” said Al Canosa, Managing Director of Mosaic Printing, Signage and Marketing Services.

About Mosaic Printing, Signage and Marketing Services:

Mosaic Printing, Signage and Marketing Services utilize the most current technology and equipment to provide high-quality products quickly and cost-effectively. Products and services include: high-end, full color offset and digital printing, exterior and interior signage, mailing service, lead acquisition, web to print technology, direct marketing services, Internet Marketing.

For information,
contact Al Canosa,
Mosaic Printing, Signage & Marketing Services,
866-668-7759,
or visit our web site,

http://printingct.com

Albert Canosa
Mosaic Printing, Signage & Marketing Services
Contact Information
Albert canosa
Mosaic Printing, Signage & Marketing Services
866-668-7759

Press Release: Website Leasing

mosaic press release, printing, seo, website design

We cover all the bases when it comes to getting your messages noticed either with professional printing services, signage or online with our Internet Marketing Services. Call us 866-668-7759

 (PRLEAP.COM) Branford, Connecticut September 9, 2013 Mosaic Printing, Signage and Marketing Services expands its menu of services to include Website Leasing.

Mosaic Web Site Leasing Program offers affordable website leasing for small businesses across the country. Our websites are created with the latest Search Engine Optimization Technology which will, over time, rank high in search engines, allowing you to benefit from long-term website marketing strategies.

An on line presence can generate hundreds of unique visits each month, from visitors who are already looking for a business in your particular location and industry.

“Our economical website leasing program enables you to essentially “rent” a customize and optimized website for your unique business and market. This allows you to generate significant new traffic and new leads to expand your revenue.” said Al Canosa

For a business in a competitive market each new referral is critical for growth. Your online marketing strategy must be cost efficient and not waste resources on poorly targeted traffic. Web Site Leasing now offer a cost effective approach for your web site marketing strategy.

Al Canosa also stated “Creating an online presence is more important than ever before and will help ensure dominance as more consumers turn to the most popular search tool in the United States in order to find your business.”

There are many benefits to leasing a website such as,

  • leasing preserves credit lines
  • leasing increases purchasing power
  • leasing balances usage and cost
  • leasing conserves working capital
  • Leasing is convenient

In addition to Web Site Leasing Mosaic Printing, Signage and Marketing Services also offers search engine optimization (SEO) for existing web sites. SEO allows you to get found on the internet, refine your brand image and reach a wider demographic. The cost-per-lead ratio is more affordable and effective with a targeted online marketing campaign.

About Mosaic Printing, Signage and Marketing Services:

Mosaic Printing, Signage and Marketing Services utilizes the most current technology and equipment to provide high-quality products quickly and cost-effectively. Products and services include: high-end, full color offset and digital printing, exterior and interior signage, mailing service, lead acquisition, web to print technology, direct marketing services, Internet Marketing and Website Leasing.

For information,
contact Al Canosa,
Mosaic Printing, Signage & Marketing Services,
866-668-7759,
Or visit their web site,
http://printingct.com

Contact Information
Albert canosa
Mosaic Printing, Signage & Marketing Services

Press Release

mosaic press release, printing, seo, website designBranford, Connecticut August 28, 2013 Technology News
(PRLEAP.COM) Branford, Connecticut August 28, 2013 (PRLEAP.COM) Mosaic Printing, Signage and Marketing Services expands its menu of services to include SEO, Search Engine Optimization.

Search engine optimization, (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier or higher ranked on the search results page (SERP), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Al Canosa, Managing Director said “Mosaic Web Site Management System allows our clients to improve visibility of their web sites, streamline website maintenance and online marketing efforts. Our goal is to assist our clients in getting their message out into public view and grow their business.”

Mosaic now offers three methods for clients to communicate their message. Traditional print and direct mail method, signage interior and exterior method and now Internet marketing via SEO and web site design.

“We understand the value of offering our clients the latest technology in regards to getting their message into the market place and develop their business.” said Al Canosa

With the addition of SEO, Mosaic now offers a complete marketing solution for its clients.

About Mosaic Printing, Signage and Marketing Services:

Mosaic Printing, Signage and Marketing Services utilizes the most current technology and equipment to provide high-quality products quickly and cost-effectively. Products and services include: high-end, full color offset and digital printing, exterior and interior signage, mailing service, lead acquisition, web to print technology, direct marketing services, Internet Marketing via SEO, Web Site Design, and Web Site Maintenance.

For information, contact Al Canosa, Mosaic Printing, Signage & Marketing Services, 203-483-4598, Or visit our web site,  www.printingct.com

Contact Information
Albert Canosa
MOSAIC PRINTING, SIGNAGE & MARKETING SERVICES
203-483-4598 ext 301