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It’s looking to reward mobile-friendly sites with search change; others will see dip in rankings

On April 21, 2015, Google plans to make a major change to the algorithm for its mobile search, giving mobile-friendly websites a higher position in search rankings.

For a company that dominates the search market with an approximately 75% share, this is going to mark a significant change for mobile search.

The change should mean that consumers will have a better user experience because they’ll be directed to more mobile-friendly sites.

Mosaic Mobile Responsive Technology

Mosaic Mobile Responsive Technology

That algorithm change goes into effect April 21, 2015, affecting mobile searches in all languages worldwide.

Google warned that the change will have a “significant impact in our search results” and offered up a link website operators can use to see if their site is considered mobile friendly.

Google did not specify in its blog post, and would not comment on, what exactly is being changed in its mobile search algorithm — the software processes and formulas used to cull through the Internet to find what the user is seeking.

The company did say the new algorithm will expand its use of “mobile-friendliness” as a ranking signal. “Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices,” Google noted in its blog.

That will change what mobile users see at the top of their search results because it also will affect websites that either drastically move up or down in those result rankings.

It’s looking to reward mobile-friendly sites with search change; others will see dip in rankings.  In about two weeks, Google plans to make a major change to the algorithm for its mobile search, giving mobile-friendly websites a higher position in search rankings.

Google did not specify in its blog post, and would not comment on, what exactly is being changed in its mobile search algorithm — the software processes and formulas used to cull through the Internet to find what the user is seeking.

“The company did say the new algorithm will expand its use of “mobile-friendliness as a ranking signal. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices,” Google noted in its blog.
That will change what mobile users see at the top of their search results because it also will affect websites that either drastically move up or down in those result rankings.

It’s all about reward and punishment for websites. For websites that have been optimized for mobile devices, this will be a great change. For sites that have not, it’s bad news.

 

If you need to upgrade your site to Mobile Responsive Website we can help give us a call you will be glad you did 203-483-4598

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