Search Engine Marketing (SEM)
What is Search Engine Marketing?
Search Engine Marketing definition: Marketing to internet users through natural Search Engine Result Page (SERP) listings and paid advertising placement.
Search Engine Marketing is a multi-billion dollar industry spearheaded by Google, Bing, and Yahoo that is often broken down to two segments – free (organic) and paid (inorganic) search.
Free Search Engine Marketing, or Search Engine Optimization (SEO), uses on-page and off-page strategies to help search engines better understand the relative importance of a website’s pages.
Paid Search Engine Marketing, or Search Engine Advertising, Pay-Per-Click (PPC), Sponsored Links are advertising platforms search engines provide to advertisers to place their Ads targeting searchers via relevant keywords and keyword phrases.
- Productivity – By providing a series of keyword management, keyword search tools and automation tools we enable you to accomplish more Search Engine Marketing in considerably less time, and with clearer workflow prioritization.
- Relevance – The software creates a system of daily keyword suggestion, and arms you with negative keyword tools that help you to consistently refine your keyword list. This will help you improve your search engine rankings or PageRank (PR) and, in turn, earn you a better Quality Score in AdWords (AdWords is Google’s flagship advertising product and main source of revenue).
- Value – We will discover new, inexpensive keyword advertising opportunities, and the keyword Ad software secures algorithmic pricing advantages for you from the search engines. This saves you money by ensuring a low minimum bid, saves time otherwise spent searching and analyzing manually, and generates better results for your Search Engine Marketing campaigns. We’ll show you how the tools go about providing this improved efficiency, value, and traffic quality so that you can improve both your paid search returns, your organic SERP rankings, and your overall Search Engine Marketing strategy.
Please watch this success story video on Ad Words (SEM)