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Founded in 1885, the VNA of Western New York was the first visiting nursing organization in America. Since then, the VNA has become one of the oldest charities in the nation and remains the largest home health agency in the Western New York region.

From humble beginnings in Western New York, the VNA movement migrated across the country.

Today, there are over 500 visiting nurse associations, employing more than 90,000 clinicians, providing health care to more than 4 Million people each year.

VNAs provide a critical safety net in communities, enabling our patients to continue to live independently at home. The VNA has evolved to be and an integral part of the healthcare landscape of our communities.

A rich history.

“In 1885, Elizabeth Coe Marshall, a Sunday school teacher at the First Presbyterian Church in Buffalo, New York, collected funds to hire a nurse to provide free nursing among the sick poor in the City of Buffalo…thus began the practice of nurses traveling to the homes of the sick, recuperating, and disabled Americans.” 
Smithsonian Institute

In 1885, about 75% of America’s 50 million people lived on farms or in rural hamlets. Tuberculosis was the greatest killer of adults. Other common diseases in that period included bronchitis, rheumatism, kidney and circulatory ailments, malaria, syphilis, and small pox. Life expectancy was around 40. Medical science had just discovered that certain bacteria could cause human disease. The hospital system was in its infancy, with less than 700 in the entire country. Physicians were normally generalists who treated the entire family.ElizabethCoeMarshall

Nurses in the area trained at the Buffalo General School of Nursing, which was founded in 1877. They also provided care in people’s homes—for those who could afford to pay for it. Elizabeth Coe Marshall thought that home care should be provided for all, regardless of their ability to pay, and created the vision of a non-profit organization dedicated to that concept. Elizabeth got the idea after she was ill as a result of an accident, and care was provided by a nurse in her home.

Elizabeth approached her church, the First Presbyterian, for some monetary support to get started. Funds left over from a memorial fund set up for the son of the pastor were used to pay for the services of the first visiting nurse. She hired Mary Taylor as the first visiting nurse, fresh from graduation from the Buffalo General School.

Elizabeth Coe Marshall died just a few years later, in 1892, but by that time the VNA of Western New York was firmly established. VNAs in Boston and Philadelphia started on the heels of Elizabeth’s dream, but the visiting nurse movement began in Buffalo, New York.

Over the years, health epidemics, world war, children with disabilities, administration of immunizations, recognition of the needs of seniors… with each passing decade, VNA became a critical resource in providing home care and health services to the communities it grew to serve. Today, the VNA remains the recognized and respected leading in-home care provider at the forefront of innovative skilled health services and compassionate caregiving. 130 years ago VNA was a voice for community health. Today, we are the Face of Care.

CARING FOR OUR COMMUNITY SINCE 1885

VNA’S PROUD TRADITION OF CARE.

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VNA COMMUNITY HEALTH CARE, GUILFORD, CT

VNA is the only in-home care provider that offers public health nurse home visitation and extends care into the community. From school health services to breast cancer treatment assistance, VNA and partnering organizations offer a wide range of community health services designed for individuals as well as the local communities.

VNA has long been relied upon to deliver the services necessary for the wellbeing of our community. And as those needs change over generations, VNA is there.

VNA has long been relied upon to deliver the services necessary for the wellbeing of our community. And as those needs change over generations, VNA is there.

Mission

The Visiting Nurse Association has a commitment to all who need us, provides the highest quality and most efficient solutions for keeping people independent, at home and in the community, maximizing their health and quality of life.

Vision

The VNA seeks to create a society where everyone has equal access to exceptional health care services and can remain at home and in the community, independently, with dignity and the greatest quality of life.

We work to continuously grow our leadership role in the health care sector. We actively collaborate with our health care partners to provide quality and efficient services to our patients, utilizing evidence-based best practices. We strive to influence public policy to create access to service and demonstrate the value of home care services in the larger health care system, all while remaining true to our mission.

This proud tradition is being carried on right here in our local community by the work of the Guilford, CT VNA Community Healthcare Organization.

 

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Beside You at Every Turn

When life takes an unexpected turn, we support our patients with healthcare and homecare assistance for life at home. Helping you deal with those unexpected twists and turns is exactly why VNA Community Healthcare is here, serving Hamden, North Haven and the Connecticut shoreline.

Programs & Events

As part of the Shoreline Community, VNA Community Healthcare offers you valuable resources close to home, including preventive health services, educational programs and support groups. You can meet other people, learn about healthier lifestyle, and talk with licensed medical professionals about your specific health concerns. Click on one of the programs bellow to learn more.

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Beside you at every turn.

Featured Events

Taste of Spring Fundraiser, All Towns

05/12/15, 05:30 PM – 08:00 PM

Join VNA Community Healthcare at our 3rd Annual Taste of Spring Fundraiser to help support … [ more ]

Senior Boot Camp, All Towns

05/04/15, 05:30 PM – 06:30 PM

Exercise class in Madison for older adults.  Designed for anyone who should be more active … [ more ]

Antibiotics: Cure and Curse, All Towns

05/05/15, 08:30 AM – 10:30 AM

Join the Campaign!  Antibiotics: Cure and Curse   Presented by The Health Neighborhood* Featuring: Matthew Ellman, MD, Director, Yale … [ more ]

 

Spring 2015 Calendars

Click here to download PDFs for either our Hamden or Shoreline area event calendars.[more]

Programs for Health Professionals

We offer professional education series with information that you can use immediately.[more]

Family Caregiver Programs

Our programs provide family caregivers with information and strategies to help in caring for an older adult. [more]

Exercise Classes

From Zumba and Yoga to Tai Chi and Aerobic/Strength building classes — we have something for everyone and every level.[more]

Fall Prevention: Screening and Exercise Sessions

Get active and learn how to prevent falls.[more]

Fundraising Events

Our fundraising events enable us continue to offer free and low cost wellness programs, screening and caregiver support. [more]

Ask the Nurse – Health Sessions (Hamden/North Haven Area)

Speak one-on-one with our community nurses: ask questions, set goals and get a health screening. [more]

Ask the Nurse- Health Sessions (Shoreline area)

Speak one-on-one with one of our nurses: ask questions, set goals and have health screenings. [more]

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With your help, we hope to do even more in 2015!

The Great Give® 2015 is a 36-hr online giving event starting 8:00 am on May 5th. Every gift to participating nonprofit organizations will be amplified with matching funds provided by The Community Foundation for Greater New Haven, the Valley Community Foundation and other generous community sponsors. It’s not too late to become a sponsor of The Great Give® 2015. Contact Sharon Cappetta at scappetta@cfgnh.org or call 203-777-7071 for details.

Please mark your calendars for The Great Give® 2015. In the meantime, stay connected by following giveGreater.org® on Facebook and Twitter at /givegreater

Want to be reminded about The Great Give®?
(click on the image below)

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Hear from people around our region about the inspiring work of our nonprofits:

May is Mental Health Month. Did you know that?

1. About one in five American adults will have a mental health condition in any given year, but only 41 percent of them will seek services.

2. About 10 percent of the American adult population will have a mood disorder, such as bipolar or depression.

3. 18 percent have an anxiety disorder, including post-traumatic stress disorder.

May is Mental  Health Awareness Month

May is Mental Health Awareness Month

4. In 2014, there were an estimated 46 million adults (age 18 or older) in the US with a mental illness.

5. Over 31 Million adults (13.7% of the population) receive mental health services during the past 12 months.

6. Mental illnesses are more common than cancer, diabetes, or heart disease.

7. Serious mental illnesses include: major depression, schizophrenia, bipolar disorder, obsessive compulsive disorder (OCD), panic disorder, post-traumatic stress disorder (PTSD), and borderline personality disorder.

8. Every year, as many as 10 million Americans who have serious mental illnesses don’t receive adequate treatment.

9. Mental health conditions are the second most reason employees miss work. And by 2020, major depressive illness will be the leading cause of disability in the world for women and children.

10. Between 70% and 90% of people with mental illnesses experience a significant reduction of symptoms and an improved quality of life, with proper care and treatment.

Mental health conditions, such as depression or anxiety, are real, common and treatable, according to Mental Health America. Recovery is possible. But not all of us think about our mental health enough. If you’ve had trouble sleeping lately, if you’ve been experiencing racing thoughts, or if you’re just curious, take the mental health screenings and discuss the results with a care provider.

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BHcare is planning a variety of free community events in honor of Mental Health Awareness Month including two art shows – May 8 at Blackstone Library in Branford and May 28 at the Valley Social Club in Ansonia and a Mental Health Awareness Month Block Party on May 28 in Ansonia. All events are free and open to the public.

Click here for a full list of events.   
Branding Vs Marketing

Branding Vs Marketing

Marketing without branding is like fishing without a hook.

You’ll be distributing your message, sure. You may see results in the forms of sales closed and new customers. But is there even anything behind the words? Your marketing is a method of pushing your message out, while your branding is the pull that attracts customers. While a marketing campaign may convert a prospect into a buyer, your brand is what retains their business for life. In an ideal scenario, it’s so much more than pure messaging.

Branding strategy allows you to position your business in your market solidly, build meaningful relationships, and retain customers over time.

In an ideal world, a solid brand should precede your marketing. However, that’s not to say it’s ever too late to begin developing a branding plan for the future. No matter when you start, it’s sure to offer immense benefit to your marketing program and outcomes. The following are some of the ways that defining your organization’s core can act as your marketing secret weapon.

Branding

Your brand isn’t what you sell or do. It’s what you believe.

At the end of the day, we’re all brand builders. Regardless of your job title or description, if you interact with customers or participate in any part of promoting, developing, or delivering your organization’s products and services you are a part of creating the experience that creates your brand.

Your brand is much more than any one particular department. It’s more than any single deliverable or output. It’s the overarching strategy that builds your brand. It’s the complex set of beliefs that defines who you are in the hearts and minds of your community.

Brand Strategies and Marketing Tactics

While our strategies encompass our long-term brand-building efforts, we utilize the practice of marketing to communicate these beliefs to the masses. Does this mean we should never call something a marketing strategy? Of course not. Our brand strategies are longer term than our annual marketing programs and their accompanying tactics.

Our branding defines who we are while our marketing defines what we do for whom. First we build our brands, then we execute the marketing that brings our brands to life.

Brand Positioning Matters

Every well-written brand strategy should include brand positioning. It can be affected by the following factors:

  • Target Market
  • Product or Service
  • Differentiating Factors
  • Unique Value Proposition

Is it possible to market without establishing these factors, or to determine these each time you create a piece of content? Possibly, but it’s not going to work especially well.

Advertisers have long used a concept called “effective frequency,” which is a measure of how many times a potential buyer must be exposed to a brand before they become familiar or trusting. In many cases, it takes at least 3 separate instances of exposure for someone to feel comfortable with an organization. If you’re having trouble broadcasting a unique value proposition, differentiating factors or your target audience consistently, you’ll have a great deal of difficulty achieving effective frequency.

Once these beliefs are articulated and understood internally, it’s time to take your brand’s message to the masses. This is accomplished through that other label …

Marketing

“The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.” – Dictionary.com

There’s a pretty good chance that most of us actually work in the marketing department. Many of our job titles involve the label of marketing (if you’re a non-profit this could be further complicated by the curious substitution of the word “development” for “marketing”).

That’s because, as the definition above notes, the act of marketing includes all of the activities involved in taking our brand’s products and services to market. This definition has been further diffused by the new suite of digital marketing tools at our disposal. Another way of looking at all of these marketing activities is as brand-building tactics.

Branding Creates Evangelists

If a truly clever piece of content marketing converts a few customers, what’s the return on investment? It can range from minimal to profitable, but are you really earning any dividends over time?

Marketing is a way to capture sales, but branding is a way to make “loyal customers, advocates, even evangelists. Your content marketing is an owned asset, so ensure it’s a meaningful investment.

The difference between marketing and branding can be in how your customers are treated or feel once they’ve made that inaugural purchase. An effective branding strategy won’t just affect your marketing messages that your prospects engage with on a constant basis. It’s going to infiltrate every level of your business, from your customer advocates to your policies. The kind of cohesive experience that comes from branding and is embraced by all levels of your company is what creates customers for life.

It’s looking to reward mobile-friendly sites with search change; others will see dip in rankings

On April 21, 2015, Google plans to make a major change to the algorithm for its mobile search, giving mobile-friendly websites a higher position in search rankings.

For a company that dominates the search market with an approximately 75% share, this is going to mark a significant change for mobile search.

The change should mean that consumers will have a better user experience because they’ll be directed to more mobile-friendly sites.

Mosaic Mobile Responsive Technology

Mosaic Mobile Responsive Technology

That algorithm change goes into effect April 21, 2015, affecting mobile searches in all languages worldwide.

Google warned that the change will have a “significant impact in our search results” and offered up a link website operators can use to see if their site is considered mobile friendly.

Google did not specify in its blog post, and would not comment on, what exactly is being changed in its mobile search algorithm — the software processes and formulas used to cull through the Internet to find what the user is seeking.

The company did say the new algorithm will expand its use of “mobile-friendliness” as a ranking signal. “Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices,” Google noted in its blog.

That will change what mobile users see at the top of their search results because it also will affect websites that either drastically move up or down in those result rankings.

It’s looking to reward mobile-friendly sites with search change; others will see dip in rankings.  In about two weeks, Google plans to make a major change to the algorithm for its mobile search, giving mobile-friendly websites a higher position in search rankings.

Google did not specify in its blog post, and would not comment on, what exactly is being changed in its mobile search algorithm — the software processes and formulas used to cull through the Internet to find what the user is seeking.

“The company did say the new algorithm will expand its use of “mobile-friendliness as a ranking signal. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices,” Google noted in its blog.
That will change what mobile users see at the top of their search results because it also will affect websites that either drastically move up or down in those result rankings.

It’s all about reward and punishment for websites. For websites that have been optimized for mobile devices, this will be a great change. For sites that have not, it’s bad news.

 

If you need to upgrade your site to Mobile Responsive Website we can help give us a call you will be glad you did 203-483-4598

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