Did you know that 91% of consumers look online before making purchasing decisions?
And now, every click, every search, every tweet is an opportunity to engage your customers and reach new prospects. Internet Marketing should be part of your marketing campaign in 2013.
We understand where you are coming from. You want more sales, better-qualified leads, and greater visibility. And, you don’t have any more extra hours in the day to make it happen. We can help. Mosaic Printing, Signage and Marketing Service offer full-service web marketing dedicated to providing turn-key services for businesses and organizations looking for more traffic to your web site.
SEO is an essential part of any marketing campaign, but as part of the Google push for quality on the web, the SEO landscape has changed. Penguin and Panda have created an online environment hostile to unnatural links, spam, and poor quality content. So these days, it’s important to have an SEO strategy in place that reflects these changes. Read on to find out how to make sure that your web presence follows the new marketing rules for SEO.
Audit your Links
If there is one thing Google really hates post Panda and Penguin is dodgy spammy links. Having these types of links can earn you penalties and negatively impact your search engine position. So a link audit is essential to identify and clear out the links that are doing you no favors. To identify bad links from good links, view the sites your links are on. Google penalizes unnatural links on un-trusted sites, so if the site doesn’t look credible, appears spammy, or is of poor quality it’s not likely to be a good link. To remove bad links, you will need to send a link removal request to the host sites.
The backbone of an SEO marketing strategy involves research to identify the right keywords. So you will need to know which keywords already rank for your website or blog to assess demand competition. If you use high ranking keywords in competitive fields, then improving your position should involve targeting lesser known terms. It’s also important to bear in mind that search results are also becoming more localized – so if you rely on local trade as a car dealer in Hampshire, then a local keyword strategy can be very useful. A digital agency can help you identify the best keywords to use.
Writing guest posts on other people’s blogs or websites is still considered an effective way to build both links and traffic. Google recognizes good quality guest post links as natural and valuable, but as of July 2013, they have warned against ‘large scale guest posting.’ The key here, then, is to limit the amount of guest posts you make and stay focused on the quality. To do this, you should make sure you target the right kinds of sites, and are able to provide well written, unique and authoritative articles. Sites for your guest posts should;
No matter what you are talking about, the emphasis now is on providing value for the reader. So your content should be well written, unique, and of real use to the reader. Following this rule will help the search engine algorithms not only to find you, but to encourage readers to share your content, creating more valuable and natural links to help your campaign.
Mosaic Printing, Signage and Marketing Services,
250 West Main St, Branford, CT