As Internet usage grows, websites becomes increasingly significant to operations. Things like filling your sales funnel, finding employees, attracting suppliers/distributors, and public relations are just a few. Unlike an external platform, you have complete control of your web design strategy.
A good website is built on a solid foundation, so good development is the first step in a good website. A website’s framework needs to be stable and secure. This will prevent the site from breaking as technology advances. It is also going to require hosting that is fast and scalable. Fast page load time is key to a positive end user experience. It can be hard to make a first impression when visitors are hitting the back button before your web page even finishes loading.
People view a website from a lot of different devices. Responsive website design allows you to build one website that is ready to provide visitors across devices a positive viewing experience.
A good website is also dependent on good design. The best design is both visually appealing and strategically integrated into the website’s end goal.
Right on their homepage they answer these questions:
Great content is the sweet aroma that attracts visitors for the first time and keeps them coming back for more. Content can take tons of different forms; blog posts, static pages, YouTube videos, eBooks, webinars, and FAQ pages just to name a few.
In the business world, conversion is often linked to traffic, leads, sales, and repeat activity.
Traffic is the first step in conversion and happens on every website: converting strangers to visitors. A few traffic generation tactics:
The second step in conversion occurs when a website visitor becomes a lead. When this happens there is a simple information exchange taking place. In this situation, a company provides a piece of valuable content in exchange for a lead’s contact information and their permission to be marketed to in the future.
The third step is engaging and building a relationship with leads through marketing automation. An example of this is sending a follow up email after someone has downloaded an eBook from your website. This sequence of emails is designed to provide additional education to the lead and help nurture them to the point where their ready to make a purchasing decision one way or another.
The last step in conversion happens after someone has become a customer. Now it is time to turn them into a life time advocate for your business and keep coming back for more. Marketing automation helps to keep consumers engaged even after they make the first purchase.
Mosaic Printing, Signage and Marketing Services
250 West Main St • Branford, CT • 203-483-4598