ONE TO ONE DIRECT MARKETING
Direct marketing can help you reach your targeted audience more effectively. By tailoring your message to appeal to the individual needs of everyone you reach, you can boost sales, create loyalty and maximize your Return on Investment.
Direct marketing is the process of communicating a promotional message directly to a targeted prospect or customer using known data about them such as geographic or psycho graphic information, purchasing history, hobbies, etc.
At Mosaic Printing, Signage and Marketing Services, we help you obtain this information about your audience with our list acquisition and data management services and help you integrate this critical information into your marketing medium using our variable printing and digital printing technologies.
Mass marketing and broadcasting via pre-printed brochures are simply not effective – this dated form of communication lacks imagination, wastes money, clogs the postal system and is largely ignored by your potential customers.
Mosaic helps you and your field sales force connect directly to your target market – the individual decision makers – in a cost effective and creative manner.
Making it Personal Increases Response
Using the latest technology and printers in Variable Data Printing (VDP), Mosaic creates attention getting, high quality print communications that grabs the customer’s attention and drives results.
Personalize marketing pieces while appealing to your targets buying habits. Customize marketing pieces for key events like birthdays and demographics while tailoring for customer identifiers and buying habits like preferred brands and frequented locations.
We can help you increase personalization with the use of PURLs
Take personalized marketing communications to the highest level of with the utilization of PURLs – personalized web landing pages created uniquely for each target. We can help you create cross-media marketing campaigns that quantify response rates while showcasing your product or services. This technology helps gain commitment and attention in a unique, easy to involve way. Cultivate more data on your customer and track response rates.
- Provide a powerful online response channel for marketing & direct mail
- Track and analyze response rates with real time metrics
- Fully customizable based on your preferences and offers
- Measure which campaigns work and adjust future mailings
- Provide relevant content based on user preferences
Give us a call for all your One to One marketing needs, you will be glad you did…203-483-4598