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Mosaic logo only_with_color_circle2-150x150I recently had a conversation with an astute Health Care Interactive Marketing Executive about her plans for the year. She mentioned that her current website was roughly two years old and that now was the time to start thinking about a redesign. She had quite a few items on her redesign wish list (upgraded CMS, trimmed down Flash elements, etc.), but one thing that stood out to me was her keen interest in making sure that mobile users were accounted for.

Sure, she wanted the core website to render well on mobile browsers, and for good reason. After all, the balance has shifted in favor of consumers with smart phones as opposed to “dumb” phones.

That’s more or less standard fare, though. (Note: If your site isn’t optimized for mobile browsers, then perhaps a redesign should be on your agenda.)

What really struck me was her insistence on making sure that her core website experience and functionality could be mirrored on tablets.

The following statics are an important consideration:

  • Internet browsing from mobile and tablet devices accounts for 13.2% of unique visitor traffic.responsive-WEBSITE
  • Social networks account for 20% of the time spent online.
  • 70-80% of users ignore the paid ads online. Source.
  • Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue.
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. source: Search Engine Journal

Redesigning your website can help you capture the shifting tide in the way consumers use technology and use it to your advantage. Here are five important things you need to include in your website redesign.

Fresh Content

You don’t want your website to feel like the waiting room at the dentist’s office with those old and outdated magazines sitting on the table. If you want to attract visitors to your website, there has to be a reason for them to stop by!

Sharing fresh content on your website through a blog is a great way to draw new visitors from search engines and from social media sites.

Mobile Responsive Design

More and more people are using tablets and smart phones to access the Internet. When a visitor comes to your website on their smart phone, a responsive design will resize your website to fit their device. (Mobile responsive design)

new web designCheck this out, if you’re reading this on a laptop or desktop, take your cursor over to the far right side of the page. Now shrink the size of the Internet window. See how this post is shrinking and reformatting. Pretty cool, huh!

If you want to test your website to see how it looks on different devices, check out this site: Studio Press Responsive Test.

Social Media Channels

20% of the time spent on the Internet is on social media sites. LinkedIn, Twitter, Google +, Facebook, and Yelp have become the place where people go to get answers and recommendations.

Your potential customers may feel more comfortable communicating with you with a tweet rather than a phone call. We recommend making it easy for a prospect to connect with you by placing links to Twitter, Facebook, and LinkedIn on your site.

So what’s the takeaway?

In a year that seems destined to further usher in the era of mobile devices as the mainstream computing platform (as opposed to the old desktops and laptops of yesteryear) companies must seriously consider a two-tiered approach to web design. Maybe even three-tiered when you take into account the difference between smart phones and tablets.

If your current web presence is still one-dimensional, focusing only on traditional computing devices, make sure to add these quickly developing dimensions into your overall redesign plan. And if your current design and development agency isn’t properly taking these dimensions into account, well, you know what to do…Please call us we can help you get your site Mobile Responsive..203-483-4598 ask for David on extension 306…You will be glad you did.

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