When you hear the word “trend,” your mind probably jumps instantly to fashion. Every spring and fall, designers pack the runways with models dressed in what is considered to be the latest and greatest in hair, makeup, and clothing. These trends set the tone for what will pop up in stores throughout the globe. However, when it comes to other types of trends, current technology trends can significantly help improve the success of your organization.
Trends can help identify what customer’s desires may be, what the current and future markets are like, as well as identify what competitors are up to.
But just like those skinny jeans hanging in the back of your closet, or that iPhone 4 that you bought last summer, trends come and go. They change. And, just like fashions that may look great on supermodels but don’t look so great on you, what works for someone else may not work as well for your company.
After reading this you don’t have to go out and become an expert in all of these trends, or even apply them all to your current web design. The key is to learn a little about each one and see if there’s a way to integrate some of these ideas into your own organization that makes sense with your goals and objectives for success.
Advancements in mobile technology have brought mobile-friendly website trends to the forefront of 2013 trends. Here are a few trends that you should definitely pay attention to:
Parallax Scrolling Sites
Parallax scrolling sites have long been used in video games, but the trend is catching fire in the web design arena. Parallax scrolling allows designers to control the depth of design objects on the website that they are designing. With the help of HTML5 and CSS3, it helps the developer to use animations that look great and cost almost nothing. 3D images are possible as well as faster page speed. It is a cosmetic tool that can impress visitors that have never seen your site before. It’s your “wow” factor.
You have heard it before: “Bigger is better.” But it’s true, small buttons can be frustrating. Customers want to be able to see the same images on their mobile device that they do on their laptop at home or work. It shouldn’t be hard for them to see what’s on your website. Make it easier for them by not only making the buttons big, but use color to make them stand out even more. Convenience equals more return visits to your website, and therefore more business.
Scrolling typically can be vertical or horizontal. However, vertical scrolling is important for mobile device users. It allows them to scroll down a page and be able to see the menu so they don’t have to scroll back up. It may seem like a no-brainer because it is. It is simple and it saves time.
But, if you’re like me, you feel like 2014 is already knocking on our door. So what are some upcoming trends that you should keep an eye out for in the next year? Here are a couple of design trends that are likely coming to a website near you very soon:
Flat Web Design
Flat web design focuses on typography and the use of color. Typography has normally been used in the print world and now web designers use it to give their websites a much cleaner look. Imagery is used only when needed. This type of design tries to make the website easier to understand, with cleaner lines. Choosing the correct font type and size can help make the website stand out.
My typography professor in college would ask us to explain why we chose the font we did in our project, trying to get us to articulate why a certain font spoke to us, and what that said about us. The same deliberation should apply to your company with regard to flat web design. Make sure the type of font you choose reflects your company and its values.
Simplified website designs
It’s surprising for a company not to have a website, so having a website isn’t good enough anymore. You need to show visitors what differentiates your organization from others, and your website is a great tool to help you communicate that information. So make it crystal clear. Focus on your top priorities for your website and stick to them and that will help you in developing a simpler website. Keep the website layout as simple as possible, by avoiding unnecessary clutter that will distract the visitor from the message that you wish to convey.
As technology enables us to be more and more mobile, you should also make sure that your organization has a mobile version of its website for customers. The more your customers know about you and what you can do for them, the better.
These are just some of the web design trends that I can see taking off in the next year or so. Although some of these trends may fade, and future trends may not be implemented exactly the way people think they will, trends still provide some guidance to improve an organization’s Web presence. Many times, your organization’s website is the “face” of the organization, giving visitors and customers a clear first impression of your organization. Make it count.